subscription marketing mistakes
TRANSCRIPT
Subscription Marketing MistakesWhat Not to Do When Your Customers are Subscribers#MarketingMistakes
Anne Janzer
Author, Subscription Marketing
After the Sale….
Don’t abdicate your role with the customer.In a subscription business, marketing is just getting started when someone becomes a subscriber.
AnneJanzer.com
After the Sale….
Do keep nurturing customers Engineer a quick success
Provide valuable content
Create customer communities
AnneJanzer.com
With Current Subscribers
Don’t be creepy with customer data
Remember Uber and the Ride of Glory? That backfired.
AnneJanzer.com
With Current Subscribers
Do use data to demonstrate value Use personalized data to
“do the math” for customers – like Fitbit
Never betray subscriber trust
AnneJanzer.com
With Current Subscribers
With Current Subscribers
Don’t assume you know what subscribers wantEven Apple and U2 can get it wrong.
With Current Subscribers
With Current Subscribers
Do listen to customers Track metrics
Ask for advice and reviews
Help customers help others
If Subscribers Leave
Do have an exit plan Plan for this in advance,
or you risk alienating people.
Leave the door open for a future return
AnneJanzer.com
Learn How to Do Subscription Marketing RightDownload a free chapter from the
Subscription Marketing book.
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