success for you and your dealers are you leading or following? success for you and your dealers are...

Success for You and Your DealersSuccess for You and Your Dealers Are you leading or following? Are you leading or following?

Camp – April 2013

Dr. Michael Stachiw Dede Hoffmann

Dr. Michael Stachiw Dede Hoffmann

This presentation, along with a This presentation, along with a library of marketing resources library of marketing resources are available electronically at:are available electronically at:

www.feeddealer.com/librarywww.feeddealer.com/library

FeedDealer.comFeedDealer.com“Marketing Co-op” “Marketing Co-op”

Who are we? Working group of ex-Purina employees who bring 100+ years agriculture, animal industry & marketing experience

Includes the following individual companies:• Strategic Mapping & Data Services LLS (SM&DS)• Priority One Inc.• Wordscapes LLC• SecurityCamerasMO.Com• Format International, Inc.

Customers vary from Land O’Lakes Purina Feed, non-profits, individual Purina dealerships, entrepreneurs and small business.

FeedDealer.comFeedDealer.com What we doWhat we do

• Traditional Print Materials - Postcard, brochure, flyer, invoice stuffers, ads, Loyal Customer cards, etc – design, print & distribute• E-Blasts/E-Newsletters• Website construction, hosting & promotion• Branded smart phone apps• Provide FREE mailing labels from Purina database• Surveys - know your customer & their needs• Customer data mapping• Demographic studies/information for store location

Marketing PartnerMarketing Partner

Purina DatabasePurina Database E-Mails & Addresses E-Mails & Addresses

As a Purina sales representative (or as Purina dealer) you have access to the

Purina Rewards database through the proxy services of Strategic Mapping & Data

Services LLC.

Mailing Labels– Center point ZIP Code– Search radius

We’ll print & mail to you

Purina DatabasePurina Database Address Labels Address Labels

We will use the same center point zip code for eblasts

Traditional Print MarketingTraditional Print Marketing

• Newspaper ads• Invoice stuffers• Postcards• Brochures

• Press releases• Frequent buyer cards• Coupons• Flyers

Tri-Fold MailersTri-Fold MailersOpen Houses/EventsOpen Houses/Events PromotionsPromotions

Coupons, LettersCoupons, Letters

Customer or Prospect LettersCustomer or Prospect LettersCouponsCoupons

Postcards, In Store CouponsPostcards, In Store Coupons

Valued Customer,Thank you for your business!On your next visit to our store,bring in this coupon and receivea FREE bag of product shown!

Mazuri Product _______________________Bag Size ____________________________________________________ Dealer Signature

Valid Thru 12/30/1119764 IL Route 9 Pekin, IL 61554(309) 925-3111

Frequent Frequent Purchase CardsPurchase Cards

(Front)(Front) (Back)(Back)

Newspaper/Magazine AdsNewspaper/Magazine Ads

Store BrochureStore Brochure

FlyersFlyers

Product BrochureProduct Brochure

Web/Internet & Traditional MarketingWeb/Internet & Traditional Marketing

Web/Internet marketing need never Web/Internet marketing need never forget its linkage to more traditional forget its linkage to more traditional marketing methodologies, or your methodologies, or your

efforts will surely fail, or at the very least efforts will surely fail, or at the very least be rendered ineffective. be rendered ineffective.

-– Dr. Mike Stachiw-– Dr. Mike Stachiw

But we’re not into “electronic” But we’re not into “electronic” • Don’t abandon your traditional marketing mix• Use a piece you already have as an eblast• Do not need a website to do eblast

Do the math . . . Postcard Eblast1000 addresses/emails

Postcard-creative $100 $100Print, labels, labor $1.32@Postage $ .33@ $60

Total to 1000 $1,750 $160Per Piece $1.75 $0.16Break even 92 emails

And, guess what . . . And, guess what . . .

Send up to Send up to 5000 emails for 5000 emails for

ZEROZERO - $0 - $0additional cost! additional cost!

Eblast Open RatesEblast Open Rates

How do you track the success of mailings?

• Traditional mailings, success = 2-5% response

How do you track the success of eblasts?

• Open Report• Number sent, percent opened• No added cost – goes w/eblast send

E-BlastsE-Blasts

Eblast Links Eblast Links • Websites• Videos • Facebook/Twitter• Product pages• Instructions• Events

And . . . They work when the mail can’t be delivered!

WebsitesWebsitesYour Salesman w/o BenefitsYour Salesman w/o Benefits

• Extension of your store & brand

• Find your store in Google, smart phones

• Connect with your community

• Increase your sales

• Never sleeps

• Consistent

WebsitesWebsites• Website hosting

• Domain name registration

• Design, construction, content

• Email addresses

• Promotion to over 300,000 search engines

• Monthly Google reports to monitor traffic

• Monthly search engine ranking reports

• Software gives you/dealer ability to make changes

• Have a website, with email addresses

• Place your email and web site address on all traditional correspondence (bill of lading, bills, business cards, etc.)

• Place your web address (and possible e-mail address) delivery trucks, building fronts, and similar billboards

• Also on yellow page ads, newspaper ads, etc.

Website PromotionWebsite PromotionUsing Traditional MarketingUsing Traditional Marketing

Branded Smart Branded Smart Phone AppsPhone Apps

Mobile AppsMobile Apps

• Logo

• Options that apply to dealership

• Links to websites, maps, etc

• Promote sales/specials

• Run contests

• FAQ

Mobile AppsMobile AppsDealership locations link to live Google map

Mobile AppsMobile AppsSpecials Icon can connect to a “specials” page that you edit or to a website specials page.

Mobile AppsMobile AppsContact Us Icon connects to a screen to enter their question & submit to you for an answer.

Mobile AppsMobile AppsAllows users to easily subscribe to your e-newsletter or to receive regular communication.

Mobile AppsMobile AppsHow can an app work for you?How can an app work for dealer?How can an app work for customer?

This app was designed for the Purina cattle group promoting Wind & Rain minerals.

Mobile AppsMobile AppsAllows comparison of Wind & Rain to a competitor’s product.

Mobile AppsMobile AppsLinks to product description, benefits page

If we didn’t cover something If we didn’t cover something you or your dealers can use you or your dealers can use

to increase sales . . . to increase sales . . .

Just ask, we’ll come up with Just ask, we’ll come up with something!something!

Dr. Michael Stachiw Dede Hoffmann

10715 Kahlmeyer Dr.St. Louis, MO 63132

Phone: 314-428-31 Fax: 314-428-4102Dr.Mike@FeedDealer.comDede@FeedDealer.comwww.FeedDealer.com