successfully use social media to

Learn How to Successfully Use Social Media to Land Your Next Job or Sale

Increase Your Network toIncrease Your Networth

Presented by:Stephen Jackson; General Manager

RDZ Media Group, LLC

Preparing for success in Social Media.

Social Media vs. Offline Networking.

Your Social Media Toolbox, what tools should be in your toolbox.

Successful strategies for using your Social Media tools.

What we’ll cover this evening

Making your next sale or landing your next job is all about:

“The Transference of FEELING.”

Ensuring that the customer or hiring manager benefit from the relationship should be your top priority.

Preparing for Success

However, some people let BILL become their focus and not the prospect or hiring manager.

This leads to the prospect or hiring manager making the sale that you are not the right person.

Know who BILL is?

Bill is:◦ Phone Bill◦ Credit Card Bill◦ Tuition Bill◦ Rent/mortgage Bill◦ Incidental Bill

Bill is the result of us becoming adults.

Bill is a circumstance and should not be the FOCUS of our life.

If you are FOCUSED on BILL, then how can you focus on being an asset to prospects and hiring managers?

DEFINE YOUR SOCIAL MEDIA STRATEGY.

Goals vs. TacticsIncreasing sales or finding a job is a GOAL.

“I need to be on Twitter.” is a TACTIC

Social Media is NOT FREE!

Time is a major cost to using social mediaeffectively for a marketing campaign.

People is another cost of social media which has to be considered.

Social media works beyond the computer. Which adds another cost to using Social Media

STOP PLANNING “CAMPAIGNS”.START PLANNING “CONVERSATIONS.

SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.

Social Media can’t fix POOR networking skills

The Networking Skills you demonstrated tonight is the basis of your SOCIAL MEDIA STRATEGY.

Your success in SOCIAL MEDIA is dependent on how well you NETWORK OFFLINE or in the real world.

How many people did you meet for the 1st time this evening?

Did you connect someone with another person they did not know before?

What else do you know about the people you met besides their job title and place of business?

Did you share information with someone that may be valuable to them.?

How Good are You @ Networking

If you answered yes to all 4 questions then you are a Networking Master.

3 yes answers mean that you are ready to travel on the Social Media highway

0-2 yes answers means you still have to connect better in the offline world.

Your Networking Score

To grow your networking ability from:

Why Use Social Media?

To network with more people and groups in less time and space.

Why Use Social Media?

CareerBuilder.com recently reported that 1 in 5 employers search social media sites to screen job candidates.

More than 31,000 employers were surveyed for the study.

The Benefits of Using Social Media to Find a Job

The study also found that 24% of hiring managers found content on social media networks that helped convince them to hire a candidate.

The Benefits of Using Social Media to Find a Job

The Be Aware Side to Social Media

Do you know your online reputation?

What is on the Internet about you?

Don’t Assume Know by:◦ Google yourself ◦ Take action against incorrect information

The Be Aware Side to Social Media

S Sign up. Start. It all starts with doing and sharing.

You'll learn most by getting involved in Social Media networks.

Getting Involved in Social Media the Acronym

O Observe. Observe what others are

doing.

C Conversation and Content. These are "social" networks. People come here to

share. So Share. Converse.

I Invite. Invite questions, comments,

suggestions, help.

A Accept. Accept that not everyone is going to

like you.

L Listen. Listening in social media mean

Use Popular Social Media tools that match your objectives to reach your target audience(s).

Your Social Media Toolbox

Google Reader and Google Alerts◦ Keep up to date with industry trends

and news.◦ Subscribe to job listings by keyword

and position.◦ Subscribe to job search topics by

keyword.

What Tools Should Be in Your Toolbox

LinkedIn◦ According to a recent survey, 75% of job

recruiters now use LinkedIn to research prospects.

◦ Paint a comprehensive, professional picture of yourself.

◦ Build a professional network to assist with your goals.

◦ Establish yourself as an authority.

Personal Websites – Blogs – Online Resumes

83% of employers Google potential applicants and almost half make decisions based on what they find.

Create favorable results that places a spotlight on your talents and experience.

Blogs. An excellent way to establish credibility in your field and show employers/prospects you are a thoughtful, continual learner or a subject matter expert.

Blogs show up well in Google searches and you can link them to your social media activities.

If you are currently employed, check to see what corporate restrictions if any apply to you blogging.

Do not Blog about your current job. Blog about trends in your industry. Blog about how you solve problems

that your prospects face.

Twitter:◦ It’s a powerful networking and

promotional tool. ◦ You can build your credibility. ◦ You can build networks with a purpose. ◦ And you can find a job or leads that can

turn into sales.

Slideshare – A great place to share your presentations. ◦ Presentations can be shared on LinkedIn and

Facebook.

Ning and Meetup – Two websites where groups with specific interests meet.◦ Meetup is all about connecting online

relationships in offline meetings.

◦ Ning connects groups of people with similar interests to share online.

Additional Tools

Facebook & LinkedIn are Warm Market tools.

Twitter is a COLD Market tool.

Warm vs. Cold Marketing

Use Twitter to manage the people that you don’t know or haven’t met yet

Converting Cold Markets

Would you walk up to someone at a cocktail party and shove your business card in their face? Don’t be that person.

Build an army of brand evangelists

Warming the Twitter Market

Search Key Terms Related to Your Industry

Listen to the conversations

Reach Out & Support

How to Be Found on Social Media

Building It Doesn’t Mean They Will Come

Using Your Toolbox

Point Them To Your Pages

Promote Social Media Through Traditional Media

Give People A Reason to Visit

Develop a Strategy with objectives before you embark on Social Media sites.

Social Media is still networking, the same code of conduct applies.

There are tons of resources on building your Social Media skills start Googling and researching.

Wrapping Up

Get Involved and have FUN

Wrapping Up

Thank you for your time

I conduct workshops on: Web 2.0, Social Media SkillsSmall Business Skills, Leadership Skills

Contact me at:Stephen.jackosn@rdzmedia.comFacebook – roaddoggzTwitter – roaddoggzFriendfeed – roaddoggz646-530-8632 ext. 2

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