sulaiman bin wak rektor institut pendidikan guru malaysia

LEADING FOR CHANGE IN THE

SCHOOL

SULAIMAN BIN WAKREKTOR

INSTITUT PENDIDIKAN GURU MALAYSIA

“CRISIS MANAGEMENT IN EDUCATION”

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Crisis management is the process by which an organization deals with a major unpredictable event that threatens to harm the organization, its stakeholders, or the general public.

CRISIS MANAGEMENT

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ELEMENTS OF A CRISIS

A threat to the

organization

A need for

change

The element

of surprise

A short decision

time

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CRISIS MANAGEMENT - 1

Crisis management consists of:

Methods used to respond to both the reality and perception of crises

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Establishing metric to define what scenarios constitute a crisis and should consequently trigger the necessary response mechanisms

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Communication that occurs within the response phase of emergency management scenarios

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CRISIS MANAGEMENT - 2

The credibility and reputation of organizations is heavily influenced by the

perception of their responses during crisis

situations

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CRISIS MANAGEMENT - 3

Respond to a crisis in a specific time frame; it is a

challenge in business

“Communication” - Must be open and consistent throughout the hierarchy to contribute to a successful crisis communication

process

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TYPES OF CRISES

Natural disaster

Malevolence

Technical breakdowns

Human breakdowns

Challenges

Rumors

Workplace violence

Organizational misdeeds

Mega-damage

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CRISIS MANAGEMENT

Technological crises:

Caused by human application of science and technology

When technology becomes too complex, it might affect the system as a whole (Technological breakdowns)

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CRISIS MANAGEMENT

When management takes actions it knows will harm or place stakeholders at risk for

harm without adequate precautions

Crises of organizational misdeeds:

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CRISIS MANAGEMENT

Types of crises of

organizational misdeeds

Crises of skewed

management values

Crises of deception

Crises of manageme

ntmisconduct

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CRISIS MANAGEMENT

Crisis management model – Gonzalez-Herrero and Pratt 95

“Successfully diffusing a crisis requires an understanding of how to handle a crisis – before it occurs”

Issues management

Planning-prevention

The crisis

Post-crisis

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CONTINGENCY PLANNING

Stipulate who the spokesperson is

Rehearse via simulation

Plan in advance

Speed and efficiency in response to crisis

Offer accurate information or it will backfire

Plan offers info and guidance to help decision makers deal with long-term effects of decisions

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ROLE OF APOLOGIES INCRISIS MANAGEMENT

Controversial – for fear of legal outcomes

Evident says that a compensation and sympathy are effective

True contrition includes sympathy for victims and offers of compensation to offset losses or suffering

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2

3

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EDUCATION CRISIS MANAGEMENT IN MALAYSIA

“Budak makan dalam tandas di SK Sri Pristana ”

“Ibadah Korban di Sekolah Puchong Jaya”

PBS

“Budak hilang di sekolah”