summer 2017 technology boot camp · technology boot camp summer 2017 presented by: the soace...

TECHNOLOGY BOOT CAMPSUMMER 2017

Presented By:The SOACE Technology Knowledge Group

TECHNOLOGY BOOT CAMPSUMMER 2017

Presented By:The SOACE Technology Knowledge Group

DAY 1

Now Roundhouse Your Social Media11:30 Get in the Cage with Hootsuite1:00 Kick it Up with Analytics & Metrics2:30 Insanity with Hootsuite

DAY 2

10:00 Align & Define with Video1:00 See Results By Crunching Numbers

ROUNDHOUSE YOUR SOCIAL MEDIA

SESSION COACH:

Peter Thorsett

Day 1 – Session 1: Technology Summer Boot Camp

Presented By:The SOACE Technology Knowledge Group

Peter ThorsettCommunications & Marketing OfficerCareer Services | University of South Florida

Roundhouse Your Social Media

LinkedIn: linkedin.com/in/pthorsett

Facebook: facebook.com/mbapete

Twitter: twitter.com/pthorsett

Snapchat: mbapeteusfcareerserv

Email: pethorsett@usf.edu

Warmupwithanintroductiontosocialmedia

Pumpupwithbestpractices

Stretchoutbyexploringsocialmediaplatforms

Session Goals

What do you think of when you hearSocial Media?

Social Media is about …

Conversation

Collaboration

Creating

Connections

Communication

ContentCommunity

Content Types

Written ContentBlog Posts, White Papers, eBooks, Articles, Checklists, Reports, Guides

Visual ContentPhotos, Illustrations, Infographics

Video & Audio ContentWebinars, Podcasts, Interviews, Event Coverage, Demonstrations

Interactive ContentPolls, Games, Quizzes, Salary / Cost of Living Calculators, Contests

Social Media Platform Types

Social NetworksPersonal profile, ways to interact with other members, ability to setup groups

Media SharingUpload and share media like videos and photos

Blogging (Forums)Articles, detailed content, threaded chat

MicrobloggingShort updates to subscribers or followers

Social News Services & Bookmarking Sites

https://www.instagram.com/outinsa/

Social Media ToolsHashtagA way to add your post to a larger collection of posts (#SOACETechBootCamp)

@MentionThe ability to directly connect others into or to a post using their user name

The “Like”A way for followers to quickly show their feelings about a post

SharesWhen a follower adds your post to their page for their followers to see

CommentsResponses added by followers to original posts or to other comments

Facebookwww.Facebook.com

How to AccessWeb browser via a computer; Using mobile apps

Types of UsesProfiles, Posts, Photos, and Video, Live Video, Sharing, MessengerEvents, Pages, Groups, Frames, Hashtags, @mentions

Target AudiencePrimary: Students – Early and Constant Engagement, AlumniSecondary: Family & Friends, Businesses & Organizations

LinkedInwww.LinkedIn.com

How to AccessWeb browser via a computer; Using mobile apps

Types of UsesProfiles, Posts, Photos, and Video, Sharing, MessagingGroups, @mentions

Target AudiencePrimary: Students, Alumni, Businesses & OrganizationsSecondary: Family & Friends

WordPress & Bloggerwww.WordPress.comwww.Blogger.com

How to AccessWeb browser via a computer; Using mobile apps for WordPress

Types of UsesPublishing original blog content

Target AudienceRedistribute content created here onto other platforms

Twitterwww.twitter.com

How to AccessUsing mobile app; Web browser via a computer

Types of UsesPosts, Photos, and Video, Sharing, Direct MessagingHashtags, @mentions

Target AudiencePrimary: Students, AlumniSecondary: Family & Friends, Businesses & Organizations

Instagramwww.instagram.com

How to AccessUsing mobile app; Web browser via a computer (limited functions)

Types of UsesPhotos and Video with Post, Stories, Sharing, Direct MessagingHashtags, @mentions

Target AudiencePrimary: Students, AlumniSecondary: Family & Friends, Businesses & Organizations

Snapchatwww.snapchat.com

How to AccessUsing mobile app; Web browser via a computer (Geofilter Admin)

Types of UsesPhotos and Video with Post, Stories, Sharing, Direct MessagingGeofilters, Takeover Events

Target AudiencePrimary: Students

Pinterestwww.pinterest.com

How to AccessUsing mobile app; Web browser via a computer (limited functions)

Types of UsesPhotos and Video with Post (Pins), Sharing, Direct MessagingPublic and Private Collections (Boards)

Target AudiencePrimary: Students

YouTube & Vimeowww.youtube.comwww.vimeo.com

How to AccessWeb browser via a computer; Mobile apps

Types of UsesVideo with description (post), SharingChannels, Playlists, Hashtags, @mentions

Target AudiencePrimary: Students, Alumni, Businesses & OrganizationsSecondary: Family & Friends

Which tool to use?

How much content?

https://www.linkedin.com/company-beta/7943490/

Match Communication Goals

with the best platform

Call to Action

Ensure UnderstandingInform or Teach

Change Behavior

Match Communication Goalswith the best platform

FOR YOUR AUDIENCE(And your closest platform may be behind you!)

Best Practices to Consider

Start small and experiment … see what sticks!

Develop a content and posting schedule

Modify and reuse across platforms

Set-up department accounts on separate devices

Career Fair Maps

Event Calendars

Handouts

Publications

Use ”old” media to promote your social

E-Mail Footers

Cross-Post on Platforms

Student Assistants

Social Ambassadors

Event Day Volunteers

Takeovers

Involve Your Students

Take Photos

Make VideosUse Hashtags

No Wrong Way …

A Social Meowdia Summary …

Peter ThorsettCommunications & Marketing OfficerCareer Services | University of South Florida

Thank you!

LinkedIn: linkedin.com/in/pthorsett

Facebook: facebook.com/mbapete

Twitter: twitter.com/pthorsett

Snapchat: mbapeteusfcareerserv

Email: pethorsett@usf.edu

TECHNOLOGY BOOT CAMPSUMMER 2017

Presented By:The SOACE Technology Knowledge Group