summer final presentation

Summer Internship 2012: Final Presentation

TJ Hall

Hey there…

212NYC’s 8th Annual Career DayCareer Day at the Microsoft OfficesFielded questions about potential job

opportunities at LinkedInInformed potential employees how they could

search for jobs and apply online via LinkedInAnswered questions about the company (how

many employees, how many international offices, etc.)

In conclusion, I was just being genuinely charming and lovable

Morningstar Financial Advisor Conference in Chicago

Teamed up with Ajax Social MediaHelped FA’s understand what LinkedIn does

and how to better optimize their LinkedIn profile

Guided through all the features LinkedIn offers (groups, searching capabilities, SlideShare, how to list publications, etc.)

Fielded any questions that FA’s had about what LinkedIn does and how we operate.

FinServ at LinkedIn5 Child Pages:Competitive LandscapeFISERV Case Studies

Focused on targeting, community, content engagement units Prudential case study, SMB use case, targeting case studies

LinkedIn Audience Insights FA reseach, HNWI research, SBO research, 401k rollover research

LinkedIn TL white papers and webcastsWhite papers and webcasts specifically from the

FinServ sectorMarketing Calendar

To be updated

SunLife Financial WebinarHow can an advisor takeadvantage of LinkedIn’s capabilities to build theirnetwork beyond their current list of contacts?

What’s the benefit of content sharing on LI?How do you suggest people go about choosingappropriate content toshare?

How should an advisor betracking and measuring their effectiveness on LI?

Updated 2012 Marketing Plan

Revenue for Lost Accounts

% Change in Revenue from Top Clients

Comparison of Revenue: Booked vs. Weighted

Original Booked Amount: Amount originally closed for a given periodWeighted Expected Amount: Expected Amount * Probability

“Bread and Butter” Client Comparisons

2012 Creative Portfolio

Questions???