sunglass hut business overview - 2010
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June 4th , 2010
A very dinamic enviroment
Democratization of Luxury
Ultraluxury
New money - new mindsets
50 is the new 30, 12 is the new
21: 3 generations ‘trading up’
‘Celebrity living’ - buying into
the lifestyle
Emerging starting consuming
luxury
Turnover in local currency
Category on fire!!!
Massive entry of designer
fashion brands and overall
explosion of total number of brands
in the category
From pure function to fashion
accessory: new game, new rules,
new retail environment
Eyewear key strategic lever for
Luxury and Fashion brands
Yesterday it was a sunny Hut
acquired by Luxottica in 2001
beach and 3S heritage
predominantly male skus, 18-25 core target
sport-active and functional positioning
head-quarters in Miami
PREMIUM
FASHIONFUNCTION
MASS
Mass
Department
Stores
Moving from a leading position…
Premium
Department
Stores
PREMIUM
FASHIONFUNCTION
Mass
Department
Stores
…to dominate the richest area of the market
MASS
Premium
Department
Stores
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Brand Essence
SUNGLASS HUT
makes it easy for you
to be in style and find your cool
Brand Essence
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Brand Values
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Here goes the new Sunglass Hut logo
VM Strategic-Operational Platform 14
A truly global Brand NY Flagship
VM Strategic-Operational Platform 15
With a truly global Presence London Flagship
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THE
STORE
Sunglasses are
an IMPULSE category!
It is all about offering
the right experience
It is all about
creating emotions
and energy
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Theatrical
Multilayer
combination of
graphics and
product display
that can be
changed
regularly to
create exciting
new product
stories.
Flexible
• Merchandising
system built to
allow for flexing
up and down on
product
assortment
• A variety of
visual
merchandising
tools developed to
help build fun and
engaging
product/trend
stories
Interactive,
taking profit
of last technologies
and
digital and
social media
opportunities
Consistent and
recognizable,
therefore inviting
• A consistent
store design
through all the
regions
• Created by a
global team
• Adaptable to
every space and
format
UK
Presenting
Sunglasses
as only an
expert can do!
Celebrating Sunglasses Category as only an lover can do!
Connecting Brand to Products
Animating the
assortment
and
educating
consumer on
the way
Very Flexible Formats Department Stores
Travel Retail London Heathrow T5
Travel Retail London Heathrow T4
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BRANDS AND
PRODUCTS
THE MOST SIGNIFICANT BRANDS
We have the most desirable and
iconic, authentic and designer
brands, both Luxottica brands and
non Luxottica brands, to suit sports,
classic and fashion consumers.
THE HOTTEST TRENDS
We know what’s cool and what’s not,
we always have the newest and latest
styles in our stores. We want people
to view Sunglass Hut as the authority
on trends.
WE’RE FAST AND FLEXIBLE
We continually edit our brand
selection and style assortment to
present a clear and focused selection,
and reflect a strong point of view on
current trends.
Our Products are what consumers want
Ray-Ban Rare Prints Matt W. Moore
Our Philosophy: Leveraging Luxury and Fashion brands
in a win-win game!
Creating 360°Brand Stories
Ray-Ban Rare Prints Matt W. Moore
Versace Vanitas
Bulgari Serpenti Jasmine
PRODUCT EXCLUSIVES
ASSOCIATES TRAINING
Ray-Ban Tech
ASSOCIATES ENGAGEMENT:
FYI magazine
PASSION FOR FASHION
Our people have found their cool. They have an eye for fashion, take pride in
knowing what’s cool, who’s wearing what, and they have an instinct for what
styles and shapes look good on people.
Our Service makes the difference
SUNGLASS JUNKIES
We are leaders in our field, our people are
experts on all aspects of sunglasses, their
history, how they are made, their design and
form, how to care for them, repair them: they
would happily be pain in sunglasses!
PEOPLE PEOPLE
Our people like people. They enjoy making
customers look and feel fantastic, they go out
of their way to give the best possible service.
They take care to be friendly, approachable
and un-intimidating.
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THE NEW
COMMUNICATION
PLATFORM
LET’S FOCUS ON CONSUMER BENEFIT THAT
MOTIVATE THEM TO PURCHASE !
LET’S CALL THEM TO ACTION
Thank You!
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