supercharge your monetization strategy with ad mediation technology - itamar benedy, glispa

Supercharge Your Monetization Strategy With Ad Mediation Technology

NICE TO MEET YOU!

ITAMAR BENEDYVP STRATEGY AND APPS, GLISPA

OVERVIEW

$100MRevenue

2008Founded in

Berlin

7 OfficesAround the

Globe

$77MMarket Tech

Holdings

180Countries with Active

Campaigns

1 BillionActive Users / Month

400 BillionAd Impressions /

Month

+550Global Brands

& App dev.

WHAT DO APP DEVELOPERS

REALLY WANT?

WHAT DO APP DEVELOPERS

REALLY WANT?

Ad-revenue as main income source for most app developers

Keeping users satisfied, while not leaving money on the table

How to pick the right ad network per each ad opportunity?

CHALLENGES APP DEVELOPERS FACE

Ampiri’s mission is to realize your app’s monetization potential and

boost your business with advanced optimization and

highest yield

TRANSPARENCY

●

The most transparent mediation solution

●

Clear representation for waterfall decisions

●

Optimization results clearly presented and analyzedpresented and analyzed

CONTROL

Full control of the mediation priorities

Option to choose preferred demand partners

Both automated optimization and manual preferences

PERFORMANCE

Guaranteed eCPM & fill rate results

Outperforming all other networks & mediation solutions

More revenues, higher margins

WHAT IS AMPIRI?

AMPIRI - A WINNING MEDIATION SOLUTION

COMPLETELY RESILIENTto any Ad-Network or DSP

TRULY BLENDED demand between Ad-Networks &

DSPs

SELF-SERVEor managed service

SINGLE SDKhundreds of networks & DSPs

ADVANCED CONTROLSfor manual handling of your ad-network prioritization

FULLY AUTOMATEDoptimization of your inventory

ADVANCED TARGETINGpowered by glispa audience

platform

FULLTRANSPARENCY

AMPIRI OVERVIEW

WHAT’S IN IT FOR DSPS?

15 B

monthly ad requests

99%

pass device

ID

500M+

unique devices

5,000+

mobileapps

iOS 32%Android

68%

vs.

AMPIRI AD TYPES

WHO DO WE WORK WITH?

AMONG OUR DEMAND PARTNERS ARE…

AMONG OUR SUPPLYPARTNERS ARE…

HOW DOES AMPIRI WORK?

REPORTING

Performance byNetwork Report

CountryReport

TransparencyReport

NO

NO

NO

AMPIRI WATERFALL DIAGRAM

Determining floor prices based on historical country/placement performance data per network

Ad request

Ampiri RTB Exchange

NO

YESNO

YESNO

Winning DSP serves ad for $2.50

Pick best performing network with highest eCPM possible

Ad served by network A.

Sending out a second wave of bid requests to DSPs with a floor price according to the second best ad-network ranked (B.)

Pick second-best performing network based on the historical data collected by Ampiri on networks performance

DSP’s serves ad for $1.2

Determined floor price $2.5

Bid request sent to DSPs with $2.50 floor Bid response from DSPs for $2.50 or above?

Ad network A. responds with an Ad?

DSPs responded with Ads for a price floor of $1.2?

YES

Ad request to network A. for $2.50 eCPM

Network List by eCPM

Network A. $2.5Network B. $1.2Network C. $0.8

Ad request to network B. for $1.20 eCPM

Bid request sent to DSPs for $1.2 eCPM floor

AMPIRI FEATURES

Manual prioritization of demand partners

Collection ViewCustom Layout

Network management dashboard

AUDIENCE ANALYTICS (BETA)LEARN YOUR AUDIENCE

WHY CHOOSE AMPIRI?

Typical Ad Network

Poor fill rate in Tier 2 & 3 countries

Unpredictable returns: dependence on the current, suboptimal budgets in the network

Decreasing rate of return: often just one campaign is carried out with poor results

Maximum fill rate: high traffic demand also in Asia and Africa

Revenue maximization: dynamic partner substitution in case of decreasing return

Optimized monetization: selecting the best buyer in every one of 200 countries

Ampiri

GLOBAL COVERAGEConnected across developed and emerging markets in over 187 countries

OUR TOP CATEGORIES BREAKDOWN

Utilities

Entertainment (includinggames)

Social

Music

Sports and Lifestyle

ADVANCED TARGETING CAPABILITIES

Device Attributes

• Platform• OS• Os Version

Location Attributes

• IP Address• Country• City• State

Publisher Attributes

• App• Publisher• Category• Store URL

Advertising Indentifiers

• Android ID• IDFA

Proprietary Profiling

• Standard Audience Segments

• Demographics• Language

Ad Units Attributes

• Size• Rich Media

Support

CASE STUDY: #1 RACING GAME ON GOOGLE PLAY

- 153% revenue growth between week 1 7

- Overall fill rate increased to 94%

-Overall eCPM increase from $0.45 to $0.80

-North America eCPM: increase to $ 2.40 for

banners and $8.70 for interstitial at an overall fill

rate of 97%

= 153% Revenue Growth

Key Results:

Ampiri Network

Results after Ampiri integration:REVENUE GROWTH

Supply: Jonathan Mamou

jonathan.mamou@glispamedia.com

Skype ID: jjrule1

CONTACT

Demand: Chen Yanko

chen.yanko@glispamedia.com

Skype ID: Chen.Yanko