supplier diversity at american airlines nancy walker manager, supplier diversity april 2004

Supplier Diversity Supplier Diversity atat

American Airlines American Airlines

Nancy Walker

Manager, Supplier Diversity

April 2004

Value of Supplier DiversityValue of Supplier Diversity

• Fasting growing segment of businesses

• New ideas / energy / passion

• US economy succeeds if small businesses

succeed

What do I need to do to work with AAWhat do I need to do to work with AA

• Be Certified

• Be Prepared

• Be Diligent

Why is Certification ImportantWhy is Certification Important

• Credibility

• Visibility your company can’t buy with

marketing dollars

• Networking

How should I be preparedHow should I be prepared

• Is my product or service something this company (AA) buys– Corporate web site– Minority Business Development Council

web sites– Women’s Business Council web sides

• First tier / 2nd tier• Who is my competition• Why should they buy from me

When should I contact AAWhen should I contact AA

• Make contact now

– Register - www.aa.com/supplierdiversity

– Start a dialog

– Ask questions

• Follow up, follow up, follow up

SummarySummary

Thank You and

Good Matchmaking!

www.aa.com/supplierdiversity

• Be Certified

• Be Prepared

• Be Diligent