Supplier Diversity Supplier Diversity atat

American Airlines American Airlines

Nancy Walker

Manager, Supplier Diversity

April 2004

Value of Supplier DiversityValue of Supplier Diversity

• Fasting growing segment of businesses

• New ideas / energy / passion

• US economy succeeds if small businesses

succeed

What do I need to do to work with AAWhat do I need to do to work with AA

• Be Certified

• Be Prepared

• Be Diligent

Why is Certification ImportantWhy is Certification Important

• Credibility

• Visibility your company can’t buy with

marketing dollars

• Networking

How should I be preparedHow should I be prepared

• Is my product or service something this company (AA) buys– Corporate web site– Minority Business Development Council

web sites– Women’s Business Council web sides

• First tier / 2nd tier• Who is my competition• Why should they buy from me

When should I contact AAWhen should I contact AA

• Make contact now

– Register - www.aa.com/supplierdiversity

– Start a dialog

– Ask questions

• Follow up, follow up, follow up

SummarySummary

Thank You and

Good Matchmaking!

www.aa.com/supplierdiversity

• Be Certified

• Be Prepared

• Be Diligent