Download - Supplier Diversity at American Airlines Nancy Walker Manager, Supplier Diversity April 2004
Supplier Diversity Supplier Diversity atat
American Airlines American Airlines
Nancy Walker
Manager, Supplier Diversity
April 2004
Value of Supplier DiversityValue of Supplier Diversity
• Fasting growing segment of businesses
• New ideas / energy / passion
• US economy succeeds if small businesses
succeed
What do I need to do to work with AAWhat do I need to do to work with AA
• Be Certified
• Be Prepared
• Be Diligent
Why is Certification ImportantWhy is Certification Important
• Credibility
• Visibility your company can’t buy with
marketing dollars
• Networking
How should I be preparedHow should I be prepared
• Is my product or service something this company (AA) buys– Corporate web site– Minority Business Development Council
web sites– Women’s Business Council web sides
• First tier / 2nd tier• Who is my competition• Why should they buy from me
When should I contact AAWhen should I contact AA
• Make contact now
– Register - www.aa.com/supplierdiversity
– Start a dialog
– Ask questions
• Follow up, follow up, follow up
SummarySummary
Thank You and
Good Matchmaking!
www.aa.com/supplierdiversity
• Be Certified
• Be Prepared
• Be Diligent