sustainable brands 2009 top sustainable brands stories and the tools that got them there

Ryan Mickle

Companiesandme and Triple Pundit

Top Sustainable Brand Stories and the Tools That Got Them There

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Ryan Mickle is: @Ryanm

Janet Eden-Harris: @JEdenHarris

Hash tag suggestions: #SB09 #Top10

Comments, questions welcome.1

Today’s stories

What are consumers saying?

The information blood brain barrier.

Top 10 Sustainable Brand Stories, and the Role of Technology

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Information and news. It’s coming in so fast we can almost watch news happen.

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Information blood brain barrier

more information= more noise= more email= less time= better filters.

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The best filter is trust: Enter Twitter and Facebook.

We are curatingthe news and information we consume via our

RELATIONSHIPS.

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Relationship-powered filters mean business

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Only honest, authentic communication breaks through.

Top sustainability stories, as conversations.

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In-N-Out: Fresh, tasty burgers, well-paid, happy employees.

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TerraCycle: Green story machine.

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Tesla: Fast, electric, fun.

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Zappos: Creating culture to deliver happiness.

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Patagonia: An entire brand built on stories, purpose.

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GM: All the stories, none of the substance.

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Hijacked. #Starbucks #Top3percent

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Attention, the means or the end?

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Thanks!

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A more authentic, scalable storytelling platform is coming this fall.