Ryan Mickle

Companiesandme and Triple Pundit

Top Sustainable Brand Stories and the Tools That Got Them There

Follow the conversation on Twitter

Ryan Mickle is: @Ryanm

Janet Eden-Harris: @JEdenHarris

Hash tag suggestions: #SB09 #Top10

Comments, questions welcome.1

Today’s stories

What are consumers saying?

The information blood brain barrier.

Top 10 Sustainable Brand Stories, and the Role of Technology

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Information and news. It’s coming in so fast we can almost watch news happen.

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Information blood brain barrier

more information= more noise= more email= less time= better filters.

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The best filter is trust: Enter Twitter and Facebook.

We are curatingthe news and information we consume via our

RELATIONSHIPS.

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Relationship-powered filters mean business

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Only honest, authentic communication breaks through.

Top sustainability stories, as conversations.

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In-N-Out: Fresh, tasty burgers, well-paid, happy employees.

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TerraCycle: Green story machine.

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Tesla: Fast, electric, fun.

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Zappos: Creating culture to deliver happiness.

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Patagonia: An entire brand built on stories, purpose.

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GM: All the stories, none of the substance.

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Hijacked. #Starbucks #Top3percent

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Attention, the means or the end?

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Thanks!

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A more authentic, scalable storytelling platform is coming this fall.