from scarcity to abundance: sustainable brands 13 london
DESCRIPTION
Joss Tantram's introductory slides to a session on: "New models in reclaiming & avoiding waste". 18 nov 13TRANSCRIPT
From Scarcity to Abundance: New Models in Driving Value by Reclaiming & Avoiding Waste
Lancaster London Hotel
18th November 2013
Joss Tantram
Partner, Terrafiniti LLP/
Towards 9 Billion
Defining the territory
New models for production or process are responses to emerging risks from:
Scarcity
The dissonance between price & value
From scarcity to abundance:
A focus upon utility in product and process
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“In the coming decades, should we fail to change, we
will need to compete ever harder for smaller and
smaller quantities of materials that we once
treated as effectively limitless.”
Terrafiniti – Valuing Abundance
Scarcity
The challenge of scarcity There is a growing need to
respond to scarcity [price] and address externalities [value].
A number of concepts are designed to address these risks:
Cradle-to-cradle
The circular economy
Product-to-service
Ownership to “lease-ship”
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“Price is what you pay. Value is what
you get.”
Warren Buffet
Price &
Value
Price & value
Economic price tells us when something is “worthwhile” but it often struggles to value:
Systemic implications and risks
The future
Ongoing utility
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“Pollution is nothing but the resources we
are not harvesting. We allow them to disperse because
we've been ignorant of their value.”
R Buckminster Fuller
Scarcity,
abundance
& utility
Maximum utility over the maximum time, not maximum return over minimum time.
New models focus upon innovative approaches to:
design
materials – ‘resource chains’
value chain processes
ownership
How do we deliver the maximum utility for the most people over the most time?
Utility is critical
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Exploring the territory - session themes
Changing the product paradigm - reducing waste through design.
Waste in processes and products.
Waste in systems.
Getting the most from resource investments –from closing the loop to industrial ecology.
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Our experts
Alexis Olans - Senior Global Program Manager, adidas Better Place
Miriam Turner - Assistant Vice President Co-innovation, Interface
Marco Righi - Founder, Ginkgo
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