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© 2010 Coughlin Associates 1

SV 2010, CES, Showstoppers

and ICCE Storage Recap

Thomas Coughlin

Coughlin Associates

www.tomcoughlin.com

© 2010 Coughlin Associates 2

Storage Highlights

• Life-logs, e-Diaries

• Long term storage preservation

• Consumer metadata

• Network storage and plug computing

• New high speed/capacity SD card formats

• USB products and USB 3.0 first products

• SSDs and external SSDs

• 3D on Blu-ray

• Professional video products

© 2010 Coughlin Associates 3

Total Recall!

Publish Date

September

2009

0

20,000

40,000

60,000

80,000

100,000

120,000

Capacity (GB)

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Commercial Content Capacity

Personal Content Capacity

© 2010 Coughlin Associates 4

Gbell MyLifeBits January 2008219 Gbytes (460,000 items)

© 2010 Coughlin Associates 5

Everything a Recording Device

Portable Internet

Broadcasting

© 2010 Coughlin Associates 6

Threats to long-term assets

• Large-scale disaster

• Human error

• Media faults

• Component faults

• Economic faults

• Attack

• Organizational faults 6

Media/hardware

obsolescence

Software/format

obsolescence

Lost context/metadata

Long-term content suffers

from more threats than short-term content

Sam Fineberg, HP, Digital Forgetfulness, SV 2010

© 2010 Coughlin Associates 7

SIRF: logical container format

• Being developed by SNIA– For long-term storage of digital information

• Logical data format of a mountable unit

• Facilitate transparent logical/physical migration for long-term preservation

• Several implementations envisioned– Preservation models, storage interfaces, storage

devices, etc.7

Sam Fineberg, HP, Digital Forgetfulness, SV 2010

© 2010 Coughlin Associates 8

Metadata Layer Model

• We need a consumer metadata standard that obeys 4 criteria:– Flexible

– Scalable

– Upgradable

– Simple

• Plus something that can also integrate the professional standards

Textural Layer

Operational Layer

Dimensional Extent

Physiological Filter

Physical Layer

Psychological Filter

Meaning Levels

Basic Data Levels

Semantic Layer

Contextual Layer

© 2010 Coughlin Associates 9

Network Storage

© 2010 Coughlin Associates 10

Plug Computers

• Build networked computers into everything…

© 2010 Coughlin Associates 11

Higher Capacity, Higher Speed SD Cards

• Last year the SD card association announced the SDHC format• This year Toshiba was showing product• CE Devices using this available by 2011

© 2010 Coughlin Associates 12

USB Storage Devices

© 2010 Coughlin Associates 13

USB 3.0

© 2010 Coughlin Associates 14

Symbiotic Relationship Flash and

HDDS• Almost all consumer

flash applications require HDDs– Music and video

players

– Cameras

• Consumer flash applications have created greater demand for HDDs– Downloads– Uploading photos

and videos

– Backup of Consumer Content

0

10

20

30

40

50

60

2008 2009 2010 2011 2012 2013 2014

HD

Ds

Su

pp

ort

ing

Co

ns

um

er

Fla

sh

(M)

un

its

)

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

Pe

rce

nta

ge

of

To

tal H

DD

s S

hip

pe

d

Flash Supporting HDDs

Percentage Total HDD Shipments

White Paper: Flash and HDD: Symbiosis or Survival of the Fittest? (Coughlin Associates & Objective Analysis)

© 2010 Coughlin Associates 15

SSDs

© 2010 Coughlin Associates 16

External SSD Torture Test

IoSafe Demo-Lition

January 8, 2010

© 2010 Coughlin Associates 17

Optical Disc Technology

© 2010 Coughlin Associates 18

In the next decade

• A terabyte in your pocket

• A petabyte in your home

• Exabytes in datacenters

• Zetabytes in the world

© 2010 Coughlin Associates 19

Thanks

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