@swiftcurrentllc digital training 2.0
Post on 17-Oct-2014
922 Views
Preview:
DESCRIPTION
TRANSCRIPT
Pete Fullerton
PARTNER
SWIFTCUR
RENT
digital.
Thursday, May 12, 2011
ONLINE SOCIAL MEDIA
Amplify Existing Content push out what you are already doing
Thursday, May 12, 2011
WHAT IS CONTENT?All campaign events (whether it is before, during or after the event)
Policy/ Campaign Related Issues
Tweets and Facebook post do not always have to be about policy- we need a healthy mix of campaign related content & personality driven content.
Personal content from the trail- What is life like? Does you turn up the volume of the Beatles song when played on the radio? The smell of salt air in the summer etc etc
Campaign activities- Town chair meetings, offices, what is going with the staff that day? Are you organizing volunteers, press conferences etc,
Real Time photos - are more likely to be shared, commented on and drive more traffic.
Thursday, May 12, 2011
SOCIAL MEDIA CAN DRIVE TRAFFIC TO YOUR WEBSITE.
Web Traffic - When you make an impact online, you will see an increase in sign ups to your list and, over the long-term, increased donations and advocacy if you take the time to cultivate these people properly and arm them with the information and tools they need.
Thursday, May 12, 2011
SPLASH
Thursday, May 12, 2011
Thursday, May 12, 2011
COLLECT DATAPETITIONSPOLLSEVENTS
Thursday, May 12, 2011
Thursday, May 12, 2011
TELL PEOPLE PRECISELY WHAT TO DO
Sign Up
join us
Donate
Tweet This
Click Here
Contact Us
Thursday, May 12, 2011
SOCIAL NETWORKS
www.youtube.com/politicianchannel
Thursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
USE DESCRIPTIONUSE KEYWORDSUSE EMBED CODE
SOCIAL NETWORKS
Thursday, May 12, 2011
CONTENTPLACEMENT
Thursday, May 12, 2011
Thursday, May 12, 2011
SOCIAL NETWORKS
Thursday, May 12, 2011
HASH TAGS
What Are Hashtags?("#" Symbols)?
Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Hashtags: helping you find interesting Tweets
• People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search.
• Clicking on a hashtagged word in any message shows you all other Tweets in that category.
• Hashtags can occur anywhere in the Tweet.• Hashtagged words that become very popular are often Trending Topics.
Thursday, May 12, 2011
#mdgop#mdreps#mdcons
TWEETDECK
Thursday, May 12, 2011
#gettingSlizzerd
Thursday, May 12, 2011
Thursday, May 12, 2011
SOCIAL NETWORKS
Update frequentlyShare non-political infoGive positive comments backAsk for opinionsUpload pictures/videos
Thursday, May 12, 2011
COLLABORATION
docs.google.com
DOCUMENT
Thursday, May 12, 2011
Thursday, May 12, 2011
COLLABORATION
docs.google.com
SPREADSHEET
Thursday, May 12, 2011
Thursday, May 12, 2011
COLLABORATION
docs.google.com
FORMS
Thursday, May 12, 2011
docs.google.com
FORMS
Thursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
NEWS ALERTSLET THE INTERNET COME TO YOU!
Thursday, May 12, 2011
OFFICE NUMBERELECTION DAY HOTLINE
Thursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
FREE VERSION
Thursday, May 12, 2011
Thursday, May 12, 2011
Search Engine For Ads
Search For Your Opponents Banner Ads
Thursday, May 12, 2011
Candidate Explain Issues/Budgets
Thursday, May 12, 2011
Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinar
F u n d r a i s i n g P i t c h e sA d v o c a c yT e l l a s t o r yT r a i n i n g s
Thursday, May 12, 2011
Thursday, May 12, 2011
MOBILE
Thursday, May 12, 2011
Thursday, May 12, 2011
Thursday, May 12, 2011
ONLINE ADSThursday, May 12, 2011
ONLINE ADS
MONDAY, JAN 18 TUESDAY, JAN 19
Thursday, May 12, 2011
PUT THOUGHT INTO YOUR EMAILS
ARE YOUR EMAILS FUN AND CREATIVE?
Thursday, May 12, 2011
$13,732Thursday, May 12, 2011
SUBJECT LINES ARE IMPORTANT
Subject: 10 seatsSubject: Slide show
Subject: Go time
Subject: Full boil
Subject: Worst of Washington
Subject: Real threat
Subject: Behind the scenes
Subject: Fabric swatches
Subject: Bizarre
Subject: Spitting mad Subject: Fess up
Thursday, May 12, 2011
STRIPPED DOWN EMAILS
*SENT FROM MY BLACKBERRY WIRELESS DEVICE
ALL TEXT, NO GRAPHICS.
Thursday, May 12, 2011
Social Media is Social
Be Creative
Always Collect Data
Engage your audience
Thursday, May 12, 2011
pete@SWIFTCURRENTSTRATEGIES.com
@PeterFullerton
PARTNER
SWIFTCUR
RENT
thank you
Thursday, May 12, 2011
top related