@swiftcurrentllc digital training 2.0

Pete Fullerton

PARTNER

SWIFTCUR

RENT

digital.

Thursday, May 12, 2011

ONLINE SOCIAL MEDIA

Amplify Existing Content push out what you are already doing


WHAT IS CONTENT?All campaign events (whether it is before, during or after the event)

Policy/ Campaign Related Issues

Tweets and Facebook post do not always have to be about policy- we need a healthy mix of campaign related content & personality driven content.

Personal content from the trail- What is life like? Does you turn up the volume of the Beatles song when played on the radio? The smell of salt air in the summer etc etc

Campaign activities- Town chair meetings, offices, what is going with the staff that day? Are you organizing volunteers, press conferences etc,

Real Time photos - are more likely to be shared, commented on and drive more traffic.


SOCIAL MEDIA CAN DRIVE TRAFFIC TO YOUR WEBSITE.

Web Traffic - When you make an impact online, you will see an increase in sign ups to your list and, over the long-term, increased donations and advocacy if you take the time to cultivate these people properly and arm them with the information and tools they need.


SPLASH


COLLECT DATAPETITIONSPOLLSEVENTS


TELL PEOPLE PRECISELY WHAT TO DO

Sign Up

join us

Donate

Tweet This

Click Here

Contact Us


SOCIAL NETWORKS

www.youtube.com/politicianchannel


http://www.youtube.com/politicianchannel

http://www.youtube.com/politicianchannel

USE DESCRIPTIONUSE KEYWORDSUSE EMBED CODE

SOCIAL NETWORKS


CONTENTPLACEMENT


SOCIAL NETWORKS


HASH TAGS

What Are Hashtags?("#" Symbols)?

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

Hashtags: helping you find interesting Tweets

• People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search.

• Clicking on a hashtagged word in any message shows you all other Tweets in that category.

• Hashtags can occur anywhere in the Tweet.• Hashtagged words that become very popular are often Trending Topics.


#mdgop#mdreps#mdcons

TWEETDECK


#gettingSlizzerd


SOCIAL NETWORKS

Update frequentlyShare non-political infoGive positive comments backAsk for opinionsUpload pictures/videos


COLLABORATION

docs.google.com

DOCUMENT


COLLABORATION

docs.google.com

SPREADSHEET


COLLABORATION

docs.google.com

FORMS


docs.google.com

FORMS


NEWS ALERTSLET THE INTERNET COME TO YOU!


OFFICE NUMBERELECTION DAY HOTLINE


FREE VERSION


Search Engine For Ads

Search For Your Opponents Banner Ads


Candidate Explain Issues/Budgets


Upload and share your PowerPoint & Keynote presentations, Word & PDF documents and professional videos on SlideShare. Add audio to make a webinar

F u n d r a i s i n g P i t c h e sA d v o c a c yT e l l a s t o r yT r a i n i n g s


MOBILE


ONLINE ADSThursday, May 12, 2011

ONLINE ADS

MONDAY, JAN 18 TUESDAY, JAN 19


EMAIL

PUT THOUGHT INTO YOUR EMAILS

ARE YOUR EMAILS FUN AND CREATIVE?


$13,732Thursday, May 12, 2011

SUBJECT LINES ARE IMPORTANT

Subject: 10 seatsSubject: Slide show

Subject: Go time

Subject: Full boil

Subject: Worst of Washington

Subject: Real threat

Subject: Behind the scenes

Subject: Fabric swatches

Subject: Bizarre

Subject: Spitting mad Subject: Fess up


EMAIL

STRIPPED DOWN EMAILS

*SENT FROM MY BLACKBERRY WIRELESS DEVICE

ALL TEXT, NO GRAPHICS.


Social Media is Social

Be Creative

Always Collect Data

Engage your audience


[email protected]

@PeterFullerton

PARTNER

SWIFTCUR

RENT

thank you


mailto:[email protected]

mailto:[email protected]

@swiftcurrentllc digital training 2.0

Technology