swiftpageconnect tracking and measuring

Swiftpage Training:Tracking & Measuring Email & Drip

Marketing

Todd Viau Lori Feldman

Agenda1. SwiftpageConnect Tracking: Email vs Drip2. View E-mail Reports / Download Scores3. Tracking Metrics for Drip Marketing Campaigns4. Creating a Call List5. Following up with the ACT! Marketing Results

Tab6. Cleaning up bounces & bad email addresses7. How to leverage opt-outs one more time

1. SwiftpageConnect Tracking: Email vs Drip

SwiftpageConnect Tracking: Email vs Drip

Email and Drip are modular; there’s no “one-world view”Scores are accessed and downloaded from different

places in each moduleScores must be downloaded from the same machine that

the campaign was sent fromEmail Call Lists can be created “on demand” after a blastDrip Marketing Call Lists must be added as a drip stage in

your Drip Marketing Campaign“Last 14 Days” Call List includes only email blast info, not

drip marketing info

2. View E-mail Reports

Tracking Email Campaign Results

2. Download Scores

3. Tracking Metrics for Drip Marketing Campaigns

Tracking Opens/Clicks in Drip Marketing Campaigns

4. Creating a Call List

5. Following up with the ACT! Marketing Results Tab

6. Cleaning up Unsent Email Addresses

Easy List Clean Up – www.Exponenciel.com“Email Address Lookup” - Free

Instructions:1. Send yourself the Swiftpage

“Unsent” email file from the Email Summary Report

2. Open report in Excel3. Sort on “reason”4. Copy email addresses from each

reason group into the Email Address Lookup box (left)

5. Create Lookup button6. In ACT!: Edit > Replace Field7. Repeat with next “reason”

Tracking Email Campaign Results

7. How To Leverage Opt-Outs One More Time

Leveraging Opt-Outs <First Name>, Got your opt-out request and I’ve removed your email address from future <product>-related emails. Are you not using <product]> anymore? Do you mind if I ask what are you using? (I promise this is not a sales gimmick…I just like to keep up with where the market is going.)

At any rate, hope you are doing well and that you have a great year.

Best,<MY:Contact><MY:Title><MY:Company>

Annual Swiftpage Support - $350.00 (Reg $399)• Help with both Swiftpage Email and Drip Marketing modules• 12 months of Swiftpage Help (less than $30/month)• 30% VIP discount for longer consulting• Free bi-weekly group training ($700 value)• Unlimited Calls, Emails, Skype Chats, up to 20 minutes per call

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