swiss army knife of content marketing
Post on 05-Sep-2014
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HiGh UtIlItY CoNtEnT
MaRkEtInG
Swiss Lists
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Solo or Collaborative
Bookmarking
ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG
embeddable findable Shareable content
Social ranking & prioritization
Simpler Social List Creation
Social curation
moderated crowd extended
lists
EXTEND lifeTime value of content
(evolving seo)
LISTLY
1 2
34
56
7
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Contest platform
Twitter Lists
Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Why Lists?People love lists
We use lists to organize our lives
People love numbered list posts
Quick to skim: Infosnacks
Lists prove were smart: “I knew that”
Lists makes us smarter: “Didn’t know that. Do now”
Lists give us Social Currency: new stuff to share
http://www.flickr.com/photos/imuttoo/4504392318/by imuttoo
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Why Listly?Bloggers, content creators & publishers use Listly to increase user engagement, get found, & distribute their content to a wider audience
We build on the fact that:
by imuttoo
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Why Listly?Lists & collaboration are in our DNA.
Listly connects these two core human traits in an app that's as social as a campfire
Nick Kellet
30% of all web content are lists or contain list content.
Listly is the infrastructure that makes this content social
Shyam Subramanyan
by zooming & szift
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Ways to Use Lists - Part IShare: e.g. Ideas, Links & Media
Curate: e.g. Collect, Organize & Publish
Express: Needs & Desires
Match: People to Skills
Publish & Embed: i.e. Simplify Reuse
by imuttoo
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Sharing IdeasWe learn by sharing
Sharing let’s us discover people’s needs & likes
We share as a coping mechanism - a collective filter
Listly makes it easy to share/embed ranked lists
People extend the lists you share
People vote on what they like
We leave the web in better shape for your next visit
http://www.flickr.com/photos/darinmarshall/by darinmarshall
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Curate & OrganizeWe love to curate ideas
We love to organize and prioritize
People love numbered/ordered lists
Listly makes that easy, fun and collaborative
by carbonnyc
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
FAQs & Wish ListsYou can’t beat a Social FAQ
Let people tell you what you need
Let people vote for what they like
Let your community provide answers
Brands crave for engagement & participation
Listly just makes that process simpler
Listly makes it more accessible to more people
by mattzn
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Match: People to SkillsUnconferences are a matching process
Discover what people need
Discover who can help (skills)
Listly makes that process simple, fun & social
Collect requirements
Collect volunteers
Self match & facilitate conversation
http://www.flickr.com/photos/waltstoneburner/by waltstoneburner
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Publish & Embed Listly is a publishing platform
Think Slideshare for Lists
ThinK YouTube, but your content evolves
Listly lets your content evolve
So it’s always being republished & refined
i.e.Embedded content that keeps changing
Listly is publishing beyond Guttenberg thinking
by tompagenet
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Ways to Use Lists - Part IISelf Organizing: Guest Post Lists
Bookmarks : Gathering Ideas
Curating: Best of Lists
Linking & Cross-linking: Blog Post Series
Networking: e.g. Event Attendee/Speaker Lists
Collaboration: eg Sharing Blog Rolls
by imuttoo
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Self OrganizingGuest Blog Posts
How do you manage your guest posts?
How do you share them?
How do you make sure you don’t forget them?
Listly makes it easy to manage, share & embed
http://www.flickr.com/photos/by isamiga76
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
BookmarksWhy do you Bookmark?
What is your complete workflow?
Why are your collecting these links?
Will your blog about these links?
Would you ever want to embed the list?
Would you want others to contribute?
Listly makes bookmarks fun, social & reusable
by glasgowamateur
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Curation: Best of ListsCurating the best content you read during the week is easy
You can embed any list you make
You can embed other people lists:
Free content
Make it social and let your readers vote on the post and contribution their best reads
Best of lists are a collective filter
http://www.flickr.com/photos/by ota_photos
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Linking & CrossLinkingBlog Post Series
How to you link all the post in a blog post series?
Highly manual & tedious without @listly
Linking to each prior post as you publish get exponentially harder with each new post
Listly makes is simple
Your “series” becomes easy for other bloggers to reuse
by pugstar
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Networking: EventsEvents are social, but time pressed
Hard to meet the people you want in time
Listly lets you extend the value you can extract from an event
Crowdsoure speakers, Sponsors and Attendees
Network before AND after the event even if you didn't meet during the event
Help others by making intros.
by dellphotos
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons
Collaboration: BlogrollsSharing Blog Lists is easy
It’s called a blogroll, but it’s proprietary
Listly makes Blogrolls collaborative
Anyone can contribute
Anyone can embed
Content is responsive
Works in sidebars, posts and pages
http://www.flickr.com/photos/mkhmarketing/by mkhmarketing
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Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commonsby imuttoo
SummaryNumbered Lists = Top Content
Lists posts are top shared/ top viewed post
Listly just makes lists work better
Simpler to embed than copy
Focussed on soliciting crowd participation
Slow changing crowdsourced content is loved by Google (ie great organic value)
Collaborting on Content is the future
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