swot on youtube

S.W.O.T. Analysis

Strengths Online video market = their market

Strength ‐enable fan communi8es and connec8on with

content

Strength ‐protec8on of user content

‐second largest search engine

Strength ‐Ability to be shared

h>p://www.iblognet.com/share‐youtube‐videos‐on‐facebook‐twi>er‐in‐one‐click.html

Strength ‐Larger shelf‐life for content

Strength ‐Available on many devices

Weakness ‐brand iden8ty

Weakness ‐Google is overpowering

Weakness ‐lack of security

Weakness ‐only lives through the internet

Weakness ‐adver8sements too intrusive?

Opportuni8es largest lies in the ability for community connec8on

Opportuni8es Stronger brand

Opportuni8es take plaForms farther

Opportuni8es ‐become a partner to brands/content creators

Threats ‐alternate online video plaForms

Threats ‐copyright issues

Threat ‐mobile bandwith maximum capaci8es

Threat ‐smart television

Business