tabla! - singapore press holdings · base: regular tabla! readers (read tabla! at least once a...

MEDIA KIT 2013 tabla!

CONT

ENTS

o About tabla! o Facts & Figures:

Readers Profile o Benefits to

Advertisers o Creative Options o Advertising Rates o Appendix

TAMIL MURASU ABOUT...

OVERVIEW A weekly English-language freesheet

Tabloid size

Available on Friday mornings

TARGET READERS High net worth Indian expatriates

Indian Singaporeans

Anyone interested in news and information on India

EDITORIAL – MAIN PAPER News from India Political, economic, stock market, property, business Singapore news Education, housing, transport, shopping, dining, business Entertainment Bollywood & Kollywood news, fashion Relax Movies, horoscope, puzzles, reviews Sports Cricket, tennis, F1, golf

LIFESTYLE & ENTERTAINMENT

Lifestyle and Entertainment Features

Education

Food

Fashion

Bollywood

Kollywood

Shopping

Health

A guide to the happenings in the Indian community

EXCLUSIVE FEATURE ARTICLES FROM INDIA

EXCLUSIVE FEATURE ARTICLES FROM INDIA (ENTERTAINMENT)

EXTENSIVE COVERAGE OF THE INDIAN COMMUNITY IN SINGAPORE

Exclusive column from the three main Indian international schools here

Food reviews of restaurants in Singapore

CRICKET COVERAGE Weekly column by Harsha Bhogle, the world’s most highly-rated TV cricket commentator.

READERS PROFILE FACTS & FIGURES...

YOUNG PMEBs

16%

8%

19%

11%

10%

8%

5%

14%

3%

5%

Professional

Snr Mgmt

Mid Mgmt

Executive

Bizman/ Self-employed

Other white collar

Technical/ Blue collar

Housewife

Student

Retiree

1%

12%

25% 29%

13%

20%

15 - 19 20 - 29 30 - 39 40 - 49 45 - 49 50 &above

66% are aged 20-49 64% are PMEBs (National: 28%)

Base: Regular tabla! readers (Read tabla! at least once a month, n=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

WELL EDUCATED; BETTER HOUSING

20%

44%

7%

25%

4% 1%

HDB (1-3)Room

HDB 4/5Room

Executive/HUDC

Pte Appt/Condo

Landed Others

64% have received tertiary education (National: 23%)

80% live in HDB 4rm+ or private housing

1%

32%

32%

17%

17%

Others

Postgraduate

Graduate

Diploma

"A" Level or below

Base: Regular tabla! readers (Read tabla! at least once a month, n=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

HIGH INCOME EARNERS

9%

13%

22%

28% 29%

< S$1,000 S$1,000 -2,999

S$3,000 -5,999

S$6,000 -9,999

S$10,000+

2%

27%

34%

18% 18%

< S$1,000 S$1,000 -2,999

S$3,000 -5,999

S$6,000 -9,999

S$10,000+

Base: Regular tabla! readers (Read tabla! at least once a month, n=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

tabla! readers are affluent …

Median Personal Income: $4,777 (National median: $2,440)

Median Household Income: $6,964 (National median: $4,820)

LONGER READING TIME THAN OTHER FREESHEETS

Base: Regular tabla! readers (Read tabla! at least once a month, n=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

87% of readers spend at least 15 minutes reading tabla! The median reading time is 27 minutes

1.6%

11% 44% 43%

Less than 10 minutes 10-14 minutes 15-29 minutes 30 minutes or longer

87%

STRATEGY DISTRIBUTION

WHERE TO GET A COPY? • Distribution points

o Convenience stores (7-11/Shell) island-wide o Companies and banks with high number of Indian

employees o Restaurants o Condos with a high population of Indian residents o Indian expatriate schools o Sports and Recreation clubs o Airlines, lounges at Changi Airport

• Home delivery $24 for 52 issues

DISTRIBUTION OVERVIEW Total Print 30,000 Labelled Copies

Households (targeted condominiums) 5,700

Distribution Points

Convenience Stores (7-11/Shell) 10,200

Airlines & Airport Lounges 1,400

Restaurants 2,200

Offices & Banks 6,200

Associations & Clubs 1,100

Educational Institutions 3,200

ADVERTISERS BENEFITS TO

STRONG RESPONSE TO ADS

41%

42%

48%

52%

53%

57%

60%

Recommended it to someone

Attended the event*

Contacted the advertiser for more info

Bought the product/service

Discussed it with someone

Referred the ad to someone

Visited the shop / retailer

*Events: roadshow, seminar, exhibition etc

Actions Triggered by Advertising

Base: Readers who ever responded to ads in tabla! (N=281) Source: tabla! Readers’ Survey 2012 by SPH RAPD

POTENTIAL FOR CONVERSION

DBS/POSB are popular among tabla! readers with 88% using its services. Other banks popular with this audience include OCBC (34%), Citibank (29%), and HSBC (13%).

Banks currently being used

Base: Regular tabla! readers (Read tabla! at least once a month, n=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

8%

1.4%

5%

8%

9%

11%

13%

29%

34%

88%

Others

The Royal Bank of…

Standard Chartered

UOB

ANZ Bank

State Bank of India

HSBC

Citibank

OCBC

DBS/POSB

83% OWN A CREDIT CARD

26%

27%

36%

46%

67%

HSBC

Standard Chartered

OCBC

Citibank

DBS/POSB

Most readers holds credit cards issued by the banks they use. Top is DBS/POSB (67%), followed by Citibank (46%) and OCBC (36%).

No. of Credit Cards owned

6 or more: 14%

4 – 5: 16%

2 - 3: 36%

1: 18%

None: 17%

Base: Regular tabla! readers (Read tabla! at least once a month, n=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

Base: Readers who have credit cards (N=422) Source: tabla! Readers’ Survey 2012 by SPH RAPD

Issuing Banks of credit cards owned – Top 5

PERSONAL INVESTMENTS

14%

15%

29%

36%

40%

Foreign Currency

Bonds / Securities

Unit Trust / Mutual Funds

Property

Stocks / Shares

4 out of 10 tabla! readers invest in Stocks/Shares or Property.

Choice of Investment

Base: Regular tabla! readers (Read tabla! at least once a month, n=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

CHOICE OF SUPERMARKETS

FairPrice is the most frequently visited (86%) supermarket by tabla! readers.

Grocery shopping

Base: Readers who go grocery shopping , n=507) Source: tabla! Readers’ Survey 2012 by SPH RAPD

6%

3%

11%

20%

32%

33%

33%

67%

86%

Others

Sheng Siong

Carrefour

Market Place

Shop N Save

Cold Storage

Giant

Mustafa

NTUC Fairprice

SHOPPING

19%

26%

37%

44%

51%

87%

Telecom Shops

Fashion Boutiques

Book Stores

Elec & Furniture Stores

Pharmacies

Dept Stores

Base: Regular tabla! readers (Read tabla! at least once a month, n=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

Outlets shopped Past Month National

41%

17%

5%

14%

11%

NA

91% MADE LEISURE TRIPS IN THE LAST 12 MONTHS

No. of leisure trips by air made in last 12 months

6 or more: 3%

3 – 5: 27%

1 – 2: 61%

None: 9%

Base: Regular tabla! readers (Read tabla! at least once a month, n=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

0.2%

3%

2%

3%

7%

8%

11%

30%

35%

No preference

Others

Indigo

Air Asia

Air India

Silkair

Tiger Airways

Singapore Airlines

Jet Airways

Base: Readers who make air travels (N=506) Source: tabla! Readers’ Survey 2012 by SPH RAPD

Airlines preferred

93% OWN A MOBILE PHONE

Base: Readers who own mobile phones (N=498) Source: tabla! Readers’ Survey 2012 by SPH RAPD

Brands of mobile phone(s) owned

50%

44%

28%

13%

12%

8%

6%

5%

0.4%

Nokia

Apple

Samsung

Sony / Sony Ericsson

Blackberry

HTC

LG

Motorola

Others

34% OWN A CAR

33%

17%

15%

13%

7%

7%

6%

5%

4%

4%

Toyota

Nissan

Honda

Hyundai

BMW

Mercedes Benz

Mazda

Subaru

Kia

Mitsubishi

Base: Readers who own a car (N=175) Source: tabla! Readers’ Survey 2012 by SPH RAPD

Base: Current readers (N=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

Top 10 Brand of Cars owned Car Ownership

Yes, 34%

No, 66%

READY BUYERS

Base: Current readers (N=511) Source: tabla! Readers’ Survey 2012 by SPH RAPD

Intention to buy (next 6 months)

2%

4%

6%

9%

10%

14%

16%

21%

26%

28%

Others

MP3 Player/iPod

Spa Package

Gym/Club membership

Car

Digital Camera

Desktop/Laptop

Property

Mobile Tablet

Mobile Phone

CREATIVE OPTIONS

WRAPS

RATES ADVERTISING

Base Rate (per column cm) $7.60

Colour Surcharge

Full-Colour $2,000

2-Spot $1,200

1-Spot $1,000

Premiums

Page 2 20%

Page 3 / Page 5 30%

Page 7 / Page 9 20%

Page 4 / Page 6 10%

News Right 10%

Centrespread 20%

Back Page 50%

Specified Positions / Creative Buys

Specified Section/Page 10%

Odd Shape 25%

Odd Size 25%

Solus Position 60% of page cost or actual size, whichever is higher

Creative Buy 70% of page cost or actual size, whichever is higher

Fixed Rates

Front Page (8cm x 6col) $2,700

Sponsored Copy $22,000

THANK YOU