tag heuer winning through innovation building a powerful content brand

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TAG HeuerWinning through innovation

Building a powerful content Brand

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Winning through innovation?

• Innovation is dominant in fast-moving consumer goods, in areas where technologies always evolvved;

• Which may be at odd with the need to build icons and the appeal of continuity that customers are looking for in strong brands.

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Winning through innovation?

• Communication are impactful when unique;

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Winning through innovation?

• Communication are impactful when unique;• But then are imitated and loose their impact.

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Winning through innovation?

• Leading to a restless quest.

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What does TAG Heuer stand for?

TAG Heuer DNA

Sporty and achieving spiritInnovating and pioneeringUltimate precisionPrestige and performanceTechnology and designPassionate and energeticSocial responsibility

TAG Heuer Codes

Motor Racing/F1Steve McQueenMonaco CarreraLINK braceletGreen & Red shield

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TAG Heuer, 153 years of Innovation, Excellence & Prestige

Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the field of chronographs and ultimate precision

A legend in Swiss watchmaking, one of the most innovative brands in prestige watches, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and watches in the world

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TAG Heuer, 153 years of Innovation, Excellence & Prestige

Over the years, the brand has epitomized prestige and performance through active partnerships with iconic ambassadors

TAG Heuer is now the leader in mastering luxury chronographs with an unequalled precision of 1/10th, 1/100th, 1/1,000th and even 5/10,000th of a second

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Undisputed in Innovation

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Capturing in India a leadership position in 12 years

• Leveraging the heroic approach of the brand through local faces• Being associated consistently to Shah Rukh Khan

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Indianizing the Brand while keeping its international aura

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Enabling experiences that feed the story telling

Link Lady Launch – Women of Substance Aquaracer 500M – TAG Heuer Sailing Regatta

50 th Anniversary of Carrera – Vintage Car Drive Jack Heuer Edn launch - Technology in motion

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Giving the journalists interesting stories to cover

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Giving its right to the mandate of innovation

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Feeding the magazines while being fed by them