take the opportunity to become a marketing brand manager in a unique international marketing...
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Take the opportunity to become a marketing brand manager in a unique international marketing competition…
Imagine a new concept and product linefor an existing L’Oréal brand.
Since its creation in 1993, more than 43,000 students have taken part in this exciting marketing competition, revamping international L’Oréal brands. 2010 figures:
- Over 7,100 students- 221 universities- 43 countries
Creating a new Capital Soleil product range for the 13-25 year olds.
2008Brigham Young UniversityUSA
2007National University of Singapore, Singapore
Developing an international marketing strategy for Redken for Men
2006Science-Po, FranceKorea University, South Korea
Developing an international marketing strategy for Lancôme Bodycare
2005Universität St. Gallen, Switzerland
Developing an international marketing strategy for StudioLine
2004York University’s Schulich School of Business (Canada)
Developing an international marketing strategy for Biotherm Homme
Turn theory into practice
Develop an original concept in coherence with the brand values
Design a new range of products
Create a unique communication campaign
Present in front of a L’Oréal Jury
Compete against the rest of the world
Get the real life experience of being a brand manager Sell your ideas to top L’Oréal executives
Interact with people from different backgrounds and walks of life
Work with a communication agency
Be the winning team and come to Paris for the International Finals
Best Communication Campaign PrizeThe best communication campaign will be awarded by an important figure from the world of advertising
1st prizeYour team wins a trip worth €10,000 and theL’Oréal Brandstorm CUP for your University.
2nd prizeYour team wins a trip worth €5,000
3rd prizeYour team wins a trip worth €2,500■ ■ ■ ■
Registration online in a team of 3 students Work as a brand manager on the case study National Finals
International Finals in Paris
FROM LOCAL TO GLOBAL
Campus presentation:
Registration deadline on the website:
Pre case study presentation:
Work on the Case Study:
Work with the communication agency:
International Finals:
National Finals:
16th January 2010
3rd March 2011
March – May 2011
March – May 2011
27th May 2011
June 2011
Schedule
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