talk for mtv_foxymoron

THE BRAND MANAGER IS CURRENTLY LOOKING AT DIGITAL

AS HIS OR HER

PLAYGROUND

ITS WHERE HE OR SHE GETS TO DO IDEAS THAT ARE

NOT POSSIBLE ON TV

TIME&IS ABUNDANTLY AVAILABLE

ON DIGITAL

SPACE

710CASES

THE BRAND MANAGER IS NOT LOOKING TO BUY A 'SPONSORSHIP'

710CASES

BUT WANTS TO CREATE AN

ONGOING ENGAGEMENT

WHAT THEY WANT TO CREATE IS  RETURN ON TIME

RETURNON HIS/HER

TIME SPENTWITH BRAND

The Idea: Let women tease them by telling them they are going NUDE.

Give the women consumer a return on their time and help give men a piece of their mind.

WTF CASE STUDY

THAT'S NOTJUST BECAUSE

OF A WHIM(OK SOME OF IT IS)

IT’S ALSO BECAUSE THE

CONSUMER IS GETTING SMARTER

Today people know when brands are speaking from a place of selling, bottom line or shareholder values and they have the power to reject them.

The brands that speak human are the ones that have real conversations with people.

They speak with honesty, humanity, intrigued and humour.They speak the language of the people.

THUS WHAT THE BRAND MANAGER REALLY WANTS TO DO ...

YOUR IDEA

TO MERGE

YOUR PROPERTY

TO MERGE

TO MERGE

YOUR VISION

INTO HIS OR HER BRAND CAMPAIGN.

THEY ARE LOOKING TO GIVE

YOUR IDEA

REACHSCALE

ENGAGEMENT

AND SYNC IT WITH

THEIR OWN CAMPAIGN…

WHICH WAS ALWAYS THE CASE….

BUT NOW THEIR KPIS

ALSO DEMAND

THAT THEIR PROPERTIES TOO HAVE

REACH &

SCALE

SO THEY WON'T GET TOO EXCITED IF YOU GIVE THEM A FACEBOOK POST ON YOUR PROPERTY

OR A BANNER ON THEIR

WEBSITEWHICH IS WHY OFTEN THEY

DEMAND IT IS A 'FREEBIE'

YOUR POWER IS NOT YOUR 'LIKES' OR YOUR VISITS. 

YOUR POWER IS YOUR

ABILITY TO INFLUENCE THE INFLUENCER & THE CONSUMER. 

SO IT’S NOT THE AGE FOR

SELLING

TO YOUR AGENCY

IT’S THE AGE OF

PARTNERSHIP WITH THEM

SOME THINGS

THAT BRANDS REALLY WANT

TODAY…

MAKING A

DIFFERENCE

BRINGING IT ALL TOGETHER 

INDIA NO. 1 SONG FOR 'MUSIC' ON

YOUTUBE

1

1

INDIA NO. 1 SONG FOR 'MUSIC' ON

YOUTUBE

FROM TELLING STORIES

TO CONSUMERS MAKING STORIES

WHY WAIT TILL TOMORROW

2

FROM TELLING STORIES

TO CONSUMERS MAKING STORIES

BABY LIPS KISS SONG

2

2

2

2

2

2

USING MASS MEDIA TO DRIVE ACTION ON

'PERSONAL' MEDIA

THE FOOTBALL CASE STUDY

3

And perhaps there's merit in also building these new complexities into a media 'platform' 

Agencies spend mad amounts of

money with Facebook and

Google because they've built a platform that puts all these together.

SO PERHAPS EVERYTHING I SPOKE ABOUT ONLY HELPS

YOU IN THE SHORT

RUN

THE BIG QUESTION IS

THE LONG RUN 

How does MTV build a platform that everyone - agencies, brands, marketers sit on

and unleash creativity. Use the platform to build something great.