r2integrated talk for wit
TRANSCRIPT
WITNovember 18th 2008
BUYING ENGINE
THE WEB IS A BUYINGENGINE, NOT ASELLING ENGINE.
ENGAGE
ONLINE YOU DON’T OWNYOUR CUSTOMERS,
YOUR CUSTOMERS OWNYOU.
BUILD DIGITAL ECOSYSTEMS TOCAPTURE CUSTOMERSTHROUGH RICH ENGAGEMENT(Buying Experience)
THE THREE PARTS OF DIGITAL ECOSYSTEMS
DIGITAL MARKETING MIX
Search and OtherTools DriveAudience to Engagement in Social EcoSystems
SEOSEM
EmailSocial
Display
SOCIALLY ENGINEERED
EngagedAudiences Then Influence and Drive
Targeted Audiences
ENGAGEMENT
Rich Internet Applications(RIA) – The changing face ofthe web
SAMPLE WORK- RIA
Clients: Forbes Project: RIA modules
SOCIAL
CuriousPassive
Curious Active
InfoSeeking
RelationshipSeeking
Confidence and Comfort IncreasesAlong the Continuum
NEWCustomer
TECHNOLOGY
Latest Tools
http://mashable.com/2008/11/07/social-media-marketing-plan/