talksport 2013
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talkSPORTPRESENTER NAMEDATE
THE talkSPORT JOURNEY
0
0
0Launched in 1999 to become the UK’s only Sports radio station
Acquired by UTV in 2005
Developed and evolved into the UK and world’s biggest sports radio station
THE talkSPORT LISTENER
83% 59% 48%
INDEX 170 INDEX 108 INDEX 179
Source: RAJAR Q1 2013 IPSOSMORI/RSMB / *TGI Q2 2013 16+ In Employment/**Wildfire
2.9 MILLION LISTENERS EVERY WEEK
1/3 of talkSPORT listening is in-car, compared with 20% of all radio listening
2.4 Million followers on twitter**
More than 1 in 3 talkSPORT listeners have children in their household (Index 123)
Average Personal Income*
19 MILLION HOURS PER WEEK
talkSPORT Sky Sports Dave National Average
ESPN Absolute
£28,674
£26,678£26,265
£25,751 £25,657£25,369
Men ABC1 ABC1 Men
talkSPORT PROGRAMMING - REACH
Source: RAJAR Q1 2013 /IPSOS MEDIA/RSMB 3 months
WEEKLY REACHQ1 2008 – Q4 2012
Q1 2008 = 100
Q1
08
Q2
08
Q3
08
Q4
08
Q1
09
Q2
09
Q3
09
Q4
09
Q1
10
Q2
10
Q3
10
Q4
10
Q1
11
Q2
11
Q3
11
Q4
11
Q1
12
Q2
12
Q3
12
Q4
12
Q1
13
50
60
70
80
90
100
110
120
130
140
Inde
x
Total Absolute
talkSPORT
ClassicBBC 5 LIVEAll Commercial
MACRO REGIONS
Source: RAJAR Q1 2013 IPSOSMORI/RSMB
NORTH825,000
MIDLANDS700,000
LONDON699,000
SOUTH400,000
ULSTER91,000
SCOTLAND199,000
LIVE SPORT
64 GAMES PER SEASONSATURDAY 5.30PM KO
SUNDAY 1.30PM KO
COMMERCIALLY EXCLUSIVE LIVE COMMENTARY OF TELEVISED
GAMES IN THE UK & COMMENTARY GLOBALLY
LIVE COMMENTARIES FROM EACH ROUND AND THE FINAL
COMMERCIALLY EXCLUSIVE COVERAGE OF ENGLAND
HOME FRIENDLY MATCHES
LIVE COMMENTARY FROM GAMES PLAYED BY THE
ENGLISH TEAMS
LIVE COMMENTARY FROM ALL THE AWAY GAMES PLAYED BY
THE ENGLISH TEAMS
COMMERCIALLY EXCLUSIVE LIVE COMMENTARY FROM THE
COMMUNITY SHIELD
talkSPORT’s recent growth and success has been built on acquiring LIVE RIGHTS to some of the world premier sporting events
EXCLUSIVE LIVE COMMENTARY FROM THE BRITISH LIONS
BROADCASTING THE BIGGEST GAMES
LIVE COVERAGE OF 132 FOOTBALL MATCHES
Man City v TottenhamArsenal v LiverpoolChelsea v Arsenal
Leeds v ChelseaBradford v Aston Villa
Chelsea v Swansea
Shalke v ArsenalReal Madrid v Man United
Barcelona v PSG
Millwall v Aston VillaOldham v Liverpool
Huddersfield v Wigan
GLOBAL PREMIER LEAGUE
PARTNERSHIP
BIGGEST DEVELOPMENT FOR talkSPORT SINCE LAUNCH
EXCLUSIVE RIGHTS PACKAGE OUTSIDE OF EUROPE FOR 4 YEARS FROM 2012
ALL 380 GAMES LIVE AND
EXCLUSIVE COMMENTARY
1,140 COMMENTARIES
PER SEASON, 4,560 OVER 4 YEARS
MULTI PLATFORMS BROADCAST,
ONLINE & MOBILE
MULTIPLE LANGUAGES
MANDARIN AND SPANISH
OUTPUT FROM EXPANDED STUDIOS
AT HATFIELDS
ESTABLISHING A NETWORK OF
GLOBAL RADIO PARTNERS
STILL TO COME FOR 2013
TOUR DE FRANCE29TH JUNE - 1ST JULY 2013
AVIVA RUGBY PREMIERSHIP25th MAY 2013
THE ASHES BACK TO BACK
10th JULY - 25th AUGUST 201331st OCT 13 – 7th JAN 14
RUGBY LEAGUE WORLD CUP26TH OCTOBER – 30TH NOVEMBER 2013
F1 MONOCO GP - 26th May
F1 CANADIAN GP - 9th June
F1 JERSEY (NY) GP – 16th June
F1 BRITISH GP – 30th June
WIMBLEDON TENNIS24TH JUNE – 7th JULY 2013
ICC CHAMPIONS TROPHY3RD JUNE – 6TH JUNE 2013
BRITISH OPEN18th JULY – 21ST JULY 2013
FOOTBALL BROADCASTING CREDIBILITY
For 50% of sports fans, presenters that are
knowledgeable, passionate and can deliver insight are the most important things that fans look for in their
sports media 230 League Goals
MIC
KEY
QU
INN
58 Test Matches and 159 ODI’s
DARR
EN G
OU
GH
European Cup Winner &
178 League Goals
ANDY
GRA
Y
31 ODI’s for England
RON
NIE
IRAN
I
146 League Appearances
JASO
N C
UN
DYAL
AN B
RAZI
L
UEFA CUP Winner80 league goals
STAN
CO
LLYM
ORE
99 League Goals
RAY
PARL
OU
R
3 Premier League & 4 FA Titles
talkSPORT’s is presented by some of the biggest names in sport and broadcasting
SOURCE: SPORTS CONNECTERS
DRIVING ONLINE AUDIENCES
The talkSPORT website works alongside the radio station, delivering on air content,
listen again opportunities plus exclusive news content
generated from our in house editorial team
MONTHLY UNIQUE VISITORS1.9 MILLION
MONTHLY IMPRESSIONS12 MILLION
Source: Google Analytics April 2013
OVER 164,000 LIKES
ONE OF THE FASTEST GROWING
IN SPORTS MEDIA
OVER 350,000 FOLLOWERS
THESECOND HIGHEST
IN ALL COMMERCIAL RADIO
OVER 84m+VIDEO VIEWS
130,000 SUBSCRIBERS &STILL GROWING
THE HOME OF SOCIAL INTERACTION
Source: Conversocial/Twitter/YouTube May 2013
Social Media is an integral part of talkSPORT editorial and is reference throughout all of our shows
Our presenters have embraced the platforms and each provides their unique spin on breaking sports news and the biggest talking points
MEDIA AUDIENCE
WEEKLY READERSHIP447,909
KEY AUDIENCESMALE PROFILE 93%ABC1 PROFILE 81% 18-44 PROFILE 97%IN EMPLOYMENT 95%
Source: ABC/You Gov
THE iPAD AUDIENCE
Sport has established itself amongst young affluent readers who are fully engaged with the iPad content
Source: Snap Survey
MALE PROFILE 96% 25-44 PROFILE 76%DON’T READ PRINT EDITION 36%DOWNLOADS 64,000+SUBSCRIBERS 31,000+UNIQUE USERS 19,000+
RELEVANT EDITORIAL BIG INTERVIEWS WITH GLOBAL STARS
HIGH PRODUCTION VALUETHE NO.1 FREE SPORT APP
A SUCCESSFUL COMMERCIAL TRACK RECORD
RELATIONSHIPS WITH GLOBAL BRANDS
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