talktalk - online first - rahul chakkara
Post on 18-May-2015
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Digital Masterclass: online first Rahul ChakkaraDirector, Online
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3. Deliver Growth
•Sales•Customer Contacts
Change in Business & Organisation have to go in tandem
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1. Strategy & Repair
• Set out strategy• Hired Talent• Fixed systems
5. Transform
•>50% of the company
2. Seed Digital
•Overcome fear of skills/ Control•Trust
4. Achieve Acceptance & Credibility
•Business Growth•Low disruption
6. Collaborate & Transform
•>50% of the company
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Key Criteria for Digital Transformation
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BUY INa.CEO Sponsorshipb.Digital Sponsor at the Top Tablec.Operational Buy-in
TALENTd. Get great talent
INCENTIVESe.Put the right incentives in placef.Stretching Goals, that forces ‘leapfrog’ behaviorg.Business Goals, not web goals
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