tamome introduction 2015
Post on 18-Aug-2015
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product
Christian Louca founder & CEO
Jonathan Webb Co Founder & CTO
Jonathan Webb co founder & CTO
Delivering Next Generation Advertising & Technology
high tech start up passionate founding team privately funded & profitable
our platform turns data into intelligence & intelligence into performance
we manage mobile advertising budgets across the world
investing in high frequency trading & machine learning algorithms
we are changing the world of advertising
the future of media is automated trading
data and understanding means relevance
progression / ‘the process of developing gradually towards a more advanced state’
creativity / ‘creativity is the process of having original ideas that have value’
why are we doing this
whatever your thinking think bigger
Benedict Evans: ‘mobile is eating the world’
IAB/PwC: UK mobile ad-spend study
2008: £20m 2013: £1.03bn
Sources: gartner, IDC, enders, benedict evans (andreessen horowitz)
Nintendo Founded 1889 IPO 1962 Games and consoles Market Cap $14Bn
King.com Founded 2003 IPO March 2014 Mobile games Market Cap $4.4Bn
iPhone launch
mobile first?
landscape
January 2015
Demand
Ad tech
Supply demand ad tech supply
agencies
advertisers
trading desks
Tamome DSP
ad servers
3rd party trackers
data providers
exchanges
networks
Tamome DSP
publishers
media groups
social
navigate consult automate
services
smart planning and buying
mobile real time bidding (RTB)
strategy and development
drive awareness and response
know what stuff works
communicate with hundreds of millions
preferential market rates
branding and performance
leveraged buying power experience
media strategy and
management
simplify the complex
safeguard future investments
real time big data analytics reach
navigate
efficiency at scale
know what you are buying
reach the right place
at the right time at the right price
real time advertising
programmatic buying leverage data
audience profiling
be intelligent
reach the right people
transparency targeting
automate
we’ve made the mistakes
you don’t need to
creatives that are right for mobile
why what and how 50 years of
mobile experience
creatives
mobile development
media and search
strategy and planning
the right user at the right cost
de-risk campaigns safeguard future
investments
consult
drive brand
awareness
drive direct
response
build valuable
data
access hundreds of millions
future proof your business
enabling you to
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