taryn.tavella portfolio

tavellata@gmail.com

Feet in clouds Head in space

taryn tavella

tavellata@gmail.com

Ever since I was little, my feet have been in the clouds and head in space. Constantly dreaming and letting

my mind wander. But, I needed something

to keep my whimsical muses in order. Which

is why I started my blog, a random collection of images and inspiration. This is my resource for the ideation of projects

as well as a way to practice the skill of art

direction.

taryn tavella

Feet in

cloudsHead in

space

Sep. - May

2009 2013

Parsons school of DesignBBa. strategic Design anD ManageMent

.

(Po

rtfo

lio)

(Po

rtfo

lio)

the collection of art anD

Design work of taryn tavella

insPiration anD critique of

asthetics anD Design.

tavellata@gmail.comaxrylic door knob - 16x16

contour line with pencil - 11x17insp

irat

ion

and

cura

tion

artWorK

tavellata@gmail.com

photo dandelion that will change from sun into moon

door knob color pencil

insp

irat

ion

and

cura

tion

artWorK

tavellata@gmail.com

insp

irat

ion

and

cura

tion

My artwork progressed from fine art to a more

graphic aesthetic. Studying the power of

black and white. Positive and negative. Type.

Texture. The harmony of

opposites.

tavellata@gmail.com

balck and white acrylic paint

fabriano Ingres black paper cutout

insp

irat

ion

and

cura

tion

artWorK

tavellata@gmail.com

typographic study

texture collage

insp

irat

ion

and

cura

tion

study

tavellata@gmail.com

New York City has always been a major part of my life. The museums help to create the culture of the city that I thrive for.

A rebranding of the Museum Mile is

necessary in order to create its advertising

campaign. This project includes a complete style

guide.

tavellata@gmail.com

re-branding style guide

muse

um m

ile

styl

e gu

ide

Branding

tavellata@gmail.com

muse

um m

ile

styl

e gu

ide

Branding

tavellata@gmail.com

insp

irat

ion

and

cura

tion

Typography is proof that opposites can

come together to create something beautiful. This type specifications book explores the fonts Script MT and Baskerville. It is in the style of a formal

book of etiquette. Script MT is a bold font that conveys spontaneity

and liveliness. Complementing this font is Baskerville, a serif font that is sharp and formal.

tavellata@gmail.com

type specifications book

scri

pt m

t ad

n Ba

sKer

vill

e

type study

tavellata@gmail.com

scri

pt m

t ad

n Ba

sKer

vill

e

type study

tavellata@gmail.com

scri

pt m

t ad

n Ba

sKer

vill

e

type study

tavellata@gmail.com

insp

irat

ion

and

cura

tion

Information graphics and video was a good medium to combine my research, typographic, and design skills. The following are stills from an awareness video

addressing the harms of magazine waste on the

environment.

tavellata@gmail.com

magazine waste awareness video

aWar

enes

s vi

deo

video

tavellata@gmail.com

aWar

enes

s vi

deo

video

tavellata@gmail.com

aWar

enes

s vi

deo

video

tavellata@gmail.com

insp

irat

ion

and

cura

tion

Plastic bags have become the main

element in shopping in our society. The following is a call to action video

campaign giving a solution to the excess

of plastic bags; a stylish, foldable, portable, and durable re-usable bag.

tavellata@gmail.com

information graphic for plastic bag ban

plas

tic

Bag

Ban

inFo

grap

Hic

inFograpHics

tavellata@gmail.com

awarenes video for plastic bag ban

aWar

enes

s vi

deo

video

tavellata@gmail.com

aWar

enes

s vi

deo

video

tavellata@gmail.com

aWar

enes

s vi

deo

video

tavellata@gmail.com

Most remarkable is the juxtaposition of the natural and the artificial. I conducted a research

project on holistic healing that soon developed into a study on the placebo and the power of ones

mind.

tavellata@gmail.com

research and development methods project on the plcebo effect

r&d:

pla

ceBo

eFF

ect

researcH & development

tavellata@gmail.com

r&d:

pla

ceBo

eFF

ect

researcH & development

tavellata@gmail.com

r&d:

pla

ceBo

eFF

ect

researcH & development

tavellata@gmail.com

insp

irat

ion

and

cura

tion

You can find beauty in everything and everyone. The nonprofit organization

Urban ArtBeat needed a strategy. In a group of five we created a growth plan. I was in charge of the marketing segment.

tavellata@gmail.comgrowth strategy for non-profit urban art beat

groW

ing

a sm

all

Busi

ness

strategy

tavellata@gmail.com

groW

ing

a sm

all

Busi

ness

strategy

tavellata@gmail.com

groW

ing

a sm

all

Busi

ness

strategy

tavellata@gmail.com

Curiosity leads us down new paths, mapping them out can create

innovative concepts. In business models and

planning my group members and I created a business plan for a

brand-consulting agency.

tavellata@gmail.com

Business Plan

strategy

cons

ulti

ng B

usin

ess

plan

tavellata@gmail.com strategy

cons

ulti

ng B

usin

ess

plan

tavellata@gmail.com

Patterns in society and culture connect to trends for the future. Touch was a trend that we analyzed which developed into the

idea of involving all the senses in elements of

design and technology.

tavellata@gmail.com

anlyzing trends - the future of touch

analyzing trends

anal

yzin

g tr

ends

:touc

H

tavellata@gmail.com analyzing trends

anal

yzin

g tr

ends

:touc

H

tavellata@gmail.com analyzing trends

anal

yzin

g tr

ends

:touc

H

tavellata@gmail.com

Exploring can happen in the city, in companies, and with in yourself.

Internships have been the ultimate form of

exploration.

tavellata@gmail.com

internship yr&g - research and graphic design for huntspoint greenroof project

internsHip

yr&g

inte

nsHi

p

tavellata@gmail.com internsHip

iyr&g - supplies purchasing cheat sheet for hotel staff

yr&g

inte

nsHi

p

tavellata@gmail.com

internship louis vuitton - fashion gps and public relations

internsHip

loui

s vu

itto

n in

tern

sHip

tavellata@gmail.com

internship mbf trend consulting- trend board

internship mbf trend consulting- trend board and social media grapihics

mBF

inte

rnsH

ip

internsHip

tavellata@gmail.com internsHip

internship mbf trend consulting- trend book page redesign

mBF

inte

rnsH

ip

taryn tavella

Keep

spacingout

alWayS

so i escPaPeD into the DreaMs anD fantasies.

(the

enD

)

(the

enD

)

strategic Design anD

ManageMent can helP Make iDeas a reality

innovation, sustainaBility,

quantitative thinking,

Design anD Data analysis