tata swach presentation
Post on 04-Dec-2014
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Sales Presentation on Tata Swach Water purifier
Presented by: Vipul Patel
Tata Group• Tata Chemicals (TCL) is a part of the Tata group.
• TCL is operating in to diverse sectors like agriculture, animal nutrition, construction, consumer products, glass, metals, pharmaceuticals, soaps and detergents, and textiles and leather industries.
•TCL is committed to meeting the highest standards of corporate governance and business practices.
Why you need water purifier?
75% of the rural population in India does not have access to safe drinking water.
80% of diseases and 33% of deaths are caused by unsafe drinking water in world.
An estimated 500,000 children in India under five years of age die each year due to diarrhoea.
Source: UNICEF
Product’s detail Tata Swach Water purifier
Features:
No need to boil
No electricity required
No running water required
No chlorine ,no bromine, no iodine
TATA Swach Bulb works on patented
TSRF Technology which is based on path-
breaking nanotechnology
Benefits:Removes harmful bacteria and viruses
It is cost effective.
It protects from diseases like Diarrhoea, Cholera, Typhoid and Dysentery.
TATA Swach TSRF technology destroys harmful bacteria and viruses and its performance capabilities have been tested across reputed laboratories in India, United Kingdom (U.K.) and Netherlands.
The flow rate of the filter is 3-4 liters per hour.
Purification SystemMesh1 and Mesh2: Micro-mesh systems that remove the minutest visible impurities and make water clean & clear. Mesh3: Unique detachable component. Ensures clear & pure water, even when subjected to very high levels of dirty water.
TATA Swach Bulb: Contains unique internationally tested TSRF™ Technology that destroys harmful bacteria and viruses.
TATA Swach Lock: Mark of originality to guarantee genuineness of TATA Swach Bulb.
TATA Swach Fuse: Advanced dual function
mechanism.
Pure power indicator
Advance auto shut mechanism
Weight: 3kgs,
Width: 300 mm,
Depth: 282 mm,
Height: 572 mm.
Material of construction: Food grade, non-toxic,
engineering plastic.
Product Demonstration
Tata Swach Bulb SpecificationsWeight : 0.6kgs,
Width : 146 mm,
Depth : 138 mm,
Height : 111 mm
Expected Life: up to 3000 liters
Material of construction: Food grade, non
toxic, engineering plastic.
Tata Swach SmartFeatures:
Uses Silver Nanotechnology to
effectively removes harmful bacteria
and viruses
Tata Swach Bulb : High purification
capacity of 3,000 liters
7.5+7.5 liters storage capacity
No electricity and no running water
required
Target Market Segment
This product is mainly targeted to rural customers that is R2,R3,R4 and urban customers that is B1,B2,C,D,E.
Competitiveness
Product MRP in
rupees
Capacity of
water
Price of the
cartage
Capacity Per
cartage
Tata Swach 1199 18 399 3000
Tata Swach
Smart899 15 399 3000
Product X 1750 20 200 750
Product Y 2000 18 365 1500
Product Policy
Tata Swach model is available in only one colour that White – Blue.
Tata Swach Smart model is available in two colours that green and pink.
Pricing and Payment Policy
Pricing Policy:Water purifier is sold on MRP.
Payment Policy:No credit transactions only sale in cash.
Promotional Offer
discount is given to offline purchasers
and
discount is available to online purchasers.
5%
3%
Distribution PolicyOur products are available in all over the India through our exclusive distribution network of Tata Salt.
We are also selling our products through Online in India only.
Customer Testimonials
Thank You!!!!!
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