teaching entrepreneurship the family business perspective · teaching entrepreneurship the family...

TeachingentrepreneurshipThefamilybusiness

perspective

Dr/AshrafShetaBSc.engineering,MBA,DBAVisitingassistantprofessorofentrepreneurship,Americanuniversity

inCairo

UnderstandingthecontextattheAUC

Hightuitionfees

About60to70%ofthestudentsarecomingfromfamily

businesses,andtheclassisanormalrepresentationofthe

population

Mostofthebusinessesarenotinstitutionalizedandsuffersfrom

successionchallenges

Thecourseispartoftheentrepreneurship

concentration,andcanbeanelectiveintheminor

Thecourseisdesignedasapracticaltooltoprovidesolutions

forstudents’familybusinesschallenges

Thesyllabus

• Familydynamics(genograms)

• Ownership• Governanceandprofessionalism

• Succession

Familychallenges

• Externalenvironment• Internalenvironment

Businesschallenges• Familycommitment• Familyparticipation• Effectiveownership• Keynonfamilymanagement

• Successionandtransferofpower

• Familygovernance

FamilySolutions

• Strategyformulationandimplementation

Businesssolutions

Thefinaloutcomebigcasestudywithteachingnotes(takenfromstudents’families)withanaverageof4cases/semesterpublishedafterpeerreviewbytheKhazindarcasecenter

Studentcenteredpedagogy(Professor

asafacilitator)

Classdiscussions

ofchallenges

andsolutions

Analysisanddiscussionsofshortandlongcases

Debatesover

differentcases

Roleplayingand

simulationofreallifesituations

Guestspeakersfrom

students’familiesandotherbestpractices

Toolsusedinclass

Drawingpaper

mapsVideos

Challenges

Reluctanceofthefamilyto

revealfinancials

Consentofthefamilyforpublication

Unequaldistributionofeffortinwritingthe

case

Involvementofstudentswhodon’thavefamilybusinesses

Dissatisfactionof

studentswhodon'tlikethepedagogyused

Thankyou