tech savvy store: tracking, analyzing and engaging for profit

Tech Savvy Store: Tracking, Analyzing and Engaging for Profit

ROGER KIBBE, Sr. Dir., Global Customer Experience and Logistics Technology Strategy, GAP Inc. RONNY MAX, Principal, Silicone Waves

Sr. Dir., Global Customer Experience and Logistics Technology Strategy

GAP Inc.@GapIncroger_kibbe@gap.com

PrincipalBehavior Analytics .Academy

Silicon Waves@SiliconWavesronny.max@siliconwavesllc.com

Why Invest in Store Technology?

Where to Invest?CustomersAssociatesInfrastructure

What to Ask? Will the solution distract or

enhance from desired behavior? What are the network,

infrastructure and tech support requirements?

What are the retailer’s change management needs?

Retail