tech trends to watch presentation for the iaee annual meeting 2012

Tech Trends to Watch

Danica TormohlenContributing Editor

816.803.8103 • danicat@tradeshowexecutive.comTwitter: @DanicaTormohlen

Tech Trends to Watch PanelDanica TormohlenCONTRIBUTING EDITOR, TSE 816.803.8103 danicat@tradeshowexecutive.com

Shawn PiercePRESIDENT, REGISTRATION & HOUSING, EXPERIENT240.439.2344shawn.pierce@experient-inc.com

George HinesCHIEF INFORMATION OFFICER, VIAD CORP., PARENT COMPANY OF GES602.207.5950GHines@viad.com

Jay TokoschCEO, CORE-APPS410.974.0505 jay@core-apps.com

Mark HaleyPRESIDENT, SMART CITY NETWORKS702.943.6000MHaley@smartcity.com

Mobile Device Growth

Multiple Devices

One-Quarter of Mobile Users Will Own Two or More Mobile-Connected Devices by 2016

Source: Cisco VNI Mobile, 2012

Device Growth vs. Traffic

The growth in usage per device outpaces the growth in the number of devices

The growth rate of new-device mobile data traffic is 3 to 5 times greater than the growth rate of users

Comparison of Global Device Unit Growth and Global Mobile Data Traffic Growth (2011-2016 CAGR)

Source: Cisco VNI Mobile, 2012

Exponential Growth

• More BANDWIDTH• More ANTENNAS• More CARRIER SUPPORT• More EDUCATION• More PRE-PLANNING• More COORDINATION OF SYSTEMS

WiFi vs 3G/4G

• WiFi– Unlicensed spectrum– 2.4 GHz vs. 5 GHz– Limitations

• Carrier services– 3G & 4G– Carrier installations

Coordinated Facility Solutions

• Distributed Antenna Systems (DAS)– One antenna system for all carriers– Reliable carrier signals throughout a facility– 3G & 4G

• Offloading 3G services– Offload onto local wireless network– Utilized at events like Comic-Con, NAMM, and the

Super Bowl

• Result: need to justify value with data• Data collection and interpretation

Show organizers monetizing value of exhibitor booth locations

What should organizers be doing?

Develop a cohesive strategy to interpret data into actionable items that will

increase the events relevance to all parties.

Digital Signage Networks

Digital Signage Networks

Digital Signage: Charging Stations

Real-Time Visibility into Event Execution

Online Collaboration

Tech Trends to look forward to??

Augmented Reality

What is it?

How do we get there?App sizePhone Generation

What can it do for the show floor?Add contrastEnhance user experienceDeliver Content- uniquely

Issues?Particpation

Tech Trends to look forward to??

Near Field Communications (NFC)

What is it?

Small Chip – multiple typesCell Phones, Keycards, TagsReaderPassive and Active Costly to setup

Tech Trends to look forward to??

Near Field Communications (NFC)

What can it do?Session Check inRequest more infoBadge-less access controlFloor TrafficPassive and Active -LeadsShort Setup time