tech trends to watch presentation for the iaee annual meeting 2012
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Tech Trends to Watch
Danica TormohlenContributing Editor
816.803.8103 • [email protected]: @DanicaTormohlen
Tech Trends to Watch PanelDanica TormohlenCONTRIBUTING EDITOR, TSE 816.803.8103 [email protected]
Shawn PiercePRESIDENT, REGISTRATION & HOUSING, [email protected]
George HinesCHIEF INFORMATION OFFICER, VIAD CORP., PARENT COMPANY OF [email protected]
Jay TokoschCEO, CORE-APPS410.974.0505 [email protected]
Mark HaleyPRESIDENT, SMART CITY [email protected]
Mobile Device Growth
Multiple Devices
One-Quarter of Mobile Users Will Own Two or More Mobile-Connected Devices by 2016
Source: Cisco VNI Mobile, 2012
Device Growth vs. Traffic
The growth in usage per device outpaces the growth in the number of devices
The growth rate of new-device mobile data traffic is 3 to 5 times greater than the growth rate of users
Comparison of Global Device Unit Growth and Global Mobile Data Traffic Growth (2011-2016 CAGR)
Source: Cisco VNI Mobile, 2012
Exponential Growth
• More BANDWIDTH• More ANTENNAS• More CARRIER SUPPORT• More EDUCATION• More PRE-PLANNING• More COORDINATION OF SYSTEMS
WiFi vs 3G/4G
• WiFi– Unlicensed spectrum– 2.4 GHz vs. 5 GHz– Limitations
• Carrier services– 3G & 4G– Carrier installations
Coordinated Facility Solutions
• Distributed Antenna Systems (DAS)– One antenna system for all carriers– Reliable carrier signals throughout a facility– 3G & 4G
• Offloading 3G services– Offload onto local wireless network– Utilized at events like Comic-Con, NAMM, and the
Super Bowl
• Result: need to justify value with data• Data collection and interpretation
Show organizers monetizing value of exhibitor booth locations
What should organizers be doing?
Develop a cohesive strategy to interpret data into actionable items that will
increase the events relevance to all parties.
Digital Signage Networks
Digital Signage Networks
Digital Signage: Charging Stations
Real-Time Visibility into Event Execution
Online Collaboration
Tech Trends to look forward to??
Augmented Reality
What is it?
How do we get there?App sizePhone Generation
What can it do for the show floor?Add contrastEnhance user experienceDeliver Content- uniquely
Issues?Particpation
Tech Trends to look forward to??
Near Field Communications (NFC)
What is it?
Small Chip – multiple typesCell Phones, Keycards, TagsReaderPassive and Active Costly to setup
Tech Trends to look forward to??
Near Field Communications (NFC)
What can it do?Session Check inRequest more infoBadge-less access controlFloor TrafficPassive and Active -LeadsShort Setup time