technology and the travel agents
Post on 12-May-2015
1.424 Views
Preview:
DESCRIPTION
TRANSCRIPT
1
Type your Name hereType your Designation, Department here
Business Needs Management:Users Training
Brett HenryVice President, Marketing
What Matters
2011-2012
Monday, August 1, 11
Hi. I’m Brett Henry
@ bretthenry
Monday, August 1, 11
3
STRATEGIC PARTNER
Not
GDS
Monday, August 1, 11
4
What’s On My iPhone?
Monday, August 1, 11
I am going to talk about:
1. One important trend
2. Common question
Monday, August 1, 11
One Important Trend
6
Monday, August 1, 11
7
“ We Need A Mobile Strategy”....
Monday, August 1, 11
8
Monday, August 1, 11
9
...Give me iPhone App...
Monday, August 1, 11
10
Monday, August 1, 11
11
\
Monday, August 1, 11
12
Monday, August 1, 11
13
\
Monday, August 1, 11
14
Monday, August 1, 11
15
Monday, August 1, 11
16
Monday, August 1, 11
17
Monday, August 1, 11
19
Monday, August 1, 11
20
Mobile Is Disruptive
Monday, August 1, 11
21
Monday, August 1, 11
22
Monday, August 1, 11
23
Monday, August 1, 11
24
Monday, August 1, 11
25
Monday, August 1, 11
26
Monday, August 1, 11
27
Monday, August 1, 11
28
Monday, August 1, 11
29
#1 Strategy Must Be Thoughtful and Global (may provide governance for local execution)
Monday, August 1, 11
30
Monday, August 1, 11
31
Monday, August 1, 11
32
Monday, August 1, 11
33
Monday, August 1, 11
34
Monday, August 1, 11
35
Monday, August 1, 11
36
Monday, August 1, 11
37
Monday, August 1, 11
38
Monday, August 1, 11
39
#1 Strategy Must Be Thoughtful and Global (may provide governance for local execution)
Monday, August 1, 11
40
#2 Mobile Specific Site Strategy is KEY
Monday, August 1, 11
41
Monday, August 1, 11
9Monday, August 1, 11
12
AirAsia Tiger Airways
ROUND 1
Monday, August 1, 11
44
20%
Monday, August 1, 11
45
$200M
Monday, August 1, 11
12
Yatra ClearTrip
ROUND 2
Monday, August 1, 11
12
Abacus VirtuallyThere Travelport ViewTrip
FINALROUND
Monday, August 1, 11
Monday, August 1, 11
49
#3 Device Detection Is a Core Part of Your Strategy
Monday, August 1, 11
50
Monday, August 1, 11
51
Monday, August 1, 11
52
Monday, August 1, 11
53
Monday, August 1, 11
54
Monday, August 1, 11
55
Monday, August 1, 11
56
Monday, August 1, 11
57
Monday, August 1, 11
58
Monday, August 1, 11
59
#4 Apps Favor Intermediaries
(for transactions)
Monday, August 1, 11
60
Monday, August 1, 11
61
#5 Know Your Target - Location (of your audience)
Matters
Monday, August 1, 11
62
Monday, August 1, 11
63
Monday, August 1, 11
64
#6 Mobile Users Have Different Needs Than
Online Users
Monday, August 1, 11
65
Monday, August 1, 11
66
Monday, August 1, 11
67
Post Booking
Monday, August 1, 11
Abacus VirtuallyThere Mobile
Monday, August 1, 11
69
Revenue Generation
Monday, August 1, 11
Abacus GetThere Mobile
Monday, August 1, 11
Abacus WebStart for Business
Monday, August 1, 11
72
Service
Monday, August 1, 11
Abacus Mobile
Monday, August 1, 11
74
There Shouldn’t Be A Mobile Strategy...
...Mobile Should Be The Strategy
Monday, August 1, 11
Frequent Question:
75
Monday, August 1, 11
76
When Will Online Corporate Travel Tools Take Off in Asia?
Monday, August 1, 11
77
Not Gonna HappenMonday, August 1, 11
78
...not for Asian Based Corporates...
Monday, August 1, 11
79
...not in the western model*...
*some exceptions
Monday, August 1, 11
80
• No Managed Travel Model
• Pricing Complexity
• No Self Service Culture
• Cost of Labor
*some exceptions
Monday, August 1, 11
81
...ok so if I want to target Asian based corporates with low cost models, where to start???...
*some exceptions
Monday, August 1, 11
82
Monday, August 1, 11
83
Re-Think “Global” Model - It is the MNC’s Home Market
Model - Extended (and modified in context)
Monday, August 1, 11
84
...so what does the winning local model look like???
Monday, August 1, 11
85
Not Gonna HappenMonday, August 1, 11
What’s Going to Happen?
Monday, August 1, 11
#1 Growth Will Accelerate
Monday, August 1, 11
#2 Local Wins
Monday, August 1, 11
#3 Large Regionals Will Do JV’s and Acquisitions in the
Philippines
Monday, August 1, 11
#4 Global Mobile Innovation in Transactional Travel Will Be
Lead Out of Asia
Monday, August 1, 11
#5 A OTA Winner will emerge in Philippines
Monday, August 1, 11
92
What’s Not Going to Happen...
Monday, August 1, 11
Daily Deal Sites
Monday, August 1, 11
Groupon Will Be A Serious Player in
Asian Online Travel
Monday, August 1, 11
Monday, August 1, 11
15
Monday, August 1, 11
OTA/LCC Ventures
Monday, August 1, 11
Google and ITA Will Be The End of OTA’s
Monday, August 1, 11
100
Thank You
Monday, August 1, 11
top related