technology and the travel agents

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Type your Name hereType your Designation, Department here

Business Needs Management:Users Training

Brett HenryVice President, Marketing

What Matters

2011-2012

Monday, August 1, 11

Hi. I’m Brett Henry

@ bretthenry


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STRATEGIC PARTNER

Not

GDS


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What’s On My iPhone?


I am going to talk about:

1. One important trend

2. Common question


One Important Trend

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“ We Need A Mobile Strategy”....


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...Give me iPhone App...


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Mobile Is Disruptive


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#1 Strategy Must Be Thoughtful and Global (may provide governance for local execution)


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#1 Strategy Must Be Thoughtful and Global (may provide governance for local execution)


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#2 Mobile Specific Site Strategy is KEY


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9Monday, August 1, 11

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AirAsia Tiger Airways

ROUND 1


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20%


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$200M


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Yatra ClearTrip

ROUND 2


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Abacus VirtuallyThere Travelport ViewTrip

FINALROUND


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#3 Device Detection Is a Core Part of Your Strategy


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#4 Apps Favor Intermediaries

(for transactions)


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#5 Know Your Target - Location (of your audience)

Matters


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#6 Mobile Users Have Different Needs Than

Online Users


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Post Booking


Abacus VirtuallyThere Mobile


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Revenue Generation


Abacus GetThere Mobile


Abacus WebStart for Business


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Service


Abacus Mobile


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There Shouldn’t Be A Mobile Strategy...

...Mobile Should Be The Strategy


Frequent Question:

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When Will Online Corporate Travel Tools Take Off in Asia?


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Not Gonna HappenMonday, August 1, 11

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...not for Asian Based Corporates...


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...not in the western model*...

*some exceptions


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• No Managed Travel Model

• Pricing Complexity

• No Self Service Culture

• Cost of Labor

*some exceptions


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...ok so if I want to target Asian based corporates with low cost models, where to start???...

*some exceptions


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Re-Think “Global” Model - It is the MNC’s Home Market

Model - Extended (and modified in context)


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...so what does the winning local model look like???


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Not Gonna HappenMonday, August 1, 11

What’s Going to Happen?


#1 Growth Will Accelerate


#2 Local Wins


#3 Large Regionals Will Do JV’s and Acquisitions in the

Philippines


#4 Global Mobile Innovation in Transactional Travel Will Be

Lead Out of Asia


#5 A OTA Winner will emerge in Philippines


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What’s Not Going to Happen...


Daily Deal Sites


Groupon Will Be A Serious Player in

Asian Online Travel


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OTA/LCC Ventures


Google and ITA Will Be The End of OTA’s


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Thank You


technology and the travel agents

Travel

mobile strategy

mobile users

global mobile innovation

abacus mobilemonday

winning local model

mobile specific sitestrategy

abacus webstart

abacus getthere mobilemonday