technology in wellness, healthy ohio business council 2015

TECHNOLOGY IN WELLNESSa talk for the Healthy Ohio Business Council

Dan Rockwell, Ohio State University / Big Kitty Labs

October 20th, 2015

FIND OPPORTUNITY PLAYGROUNDS WHERE TECHNOLOGY CAN SUCCEED

THE WORLD WE LIVE IN?

always on world

mobile devices are everywhere

our cars are connected

who doesn't have a wearable?

brands identify with health

from BMW to being well

fit is fashionable

WHAT TECHNOLOGY WANTS?

it wants an opportunity to prove itself

go as fast as it can on the infrastructure it can go fast upon

connect

enable

consume

belief

binge

consume

nibble

opportunity

what hasn’t be touchedthat could be disrupted

for potential change

what is being nibbled on in the wake of potential

consumption

we’re eating this nowwe’re living this now

this is happening

we’re binging on thiswe have this in excess

capacity

binge

EMR

devices

security

education

billing

research tools

consume

nibble

opportunity

binge

EMR

intelligence

compliance

wellness

apps

telehealth

devices

security

corporate wellness

educationaging 2.0

re-inventing workflow

billingwearables

research tools

patient experience

consume

nibble

opportunity

stratificationadherence

passive / ambient

mindfulness

discovery

binge

EMR

intelligence

compliance

telehealth

devices

security

corporate wellness

educationaging 2.0

re-inventing workflow

billingwearables

research tools

patient experience

consume

nibble

opportunity

stratificationadherence

passive / ambient

wellness

apps

mindfulness

discovery

discovery

mindfulness

binge

EMR

intelligence

compliance

wellness

apps

telehealth

devices

security

corporate wellness

educationaging 2.0

re-inventing workflow

billingwearables

research tools

patient experience

consume

nibble

opportunity

stratificationadherence

passive / ambient

the investment zone2014-2015

$4.5 billion invested*

digital healthsoftwarebiotech

*ROCK HEALTH

TAKE AWAYS

technology is happening all around us, especially in health care

tech is advancing in a typical pace based on where infrastructure was enabled first (internet, broadband, network, data, security, mobile, social, wearable)

tech is complimented by advancements which creates new opportunities (nano, battery, sensor, geo proximity, brand adoption)

healthcare is just now beginning to let tech in (big door), kicking and screaming on the legacy aspect

while change is happening, models for sustaining the change are not, which allows bigger brands to shoulder the cost easier, and sheds light for where new opportunities could be

WELLNESS

easiest tech vertical to imply expertise while having none

most exploited health category in terms of tech, especially B2C

likely the largest and most explosively popular health category in terms of tech

a continuum form of education

ground breaking in that if set, change behavior, huge course corrections in the population radically impacting other potential outcomes (aside from genetics)

lots of noise, but its noise-able

HOW YOU CAN GET INVOLVED

leverage your core assets to effect change in healthcare

content, expertise, know how, population, use case

willingness to enable technology, open beta mindset

find super fans, create feedback loops, learn from population

get data, layer data, make stories, tell stories

THINK BIGGER

empower your audience

BE everywhere your customer is

move faster

document, stratify, understand your population, especially their intersection with tech, remember we never asked for the iPhone, so find the patterns across their current and ideals, then you must take them to the ideal your org represents

QUESTIONS?