technology marketing and the best use of social media (slides)

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Technology

Marketing and the

Best Use of

Social Media

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Having Already

Conquered the

Hearts of

Consumers,

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Social Networks

Are Now Also

Increasingly in

Fashion for

Businesses

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Content is (Still)

King

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Social Networks

Only Work For You

as a Business if

You Put Content

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That is Valuable to

the Customers

You Want to

Attract

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The Best Content

Helps Your

Customers

in their Daily

Business Lives

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• Going Beyond

the Specific

Solutions

You Offer

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• Tackling Areas

Relating to

Running a

Business in Your

Customers’ Sector

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• Become the

“Go-to” Resource

for their Questions

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Which Social Media

Gives Which B2B

Results?

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LinkedIn is the

Social Media Site

Most Likely to

Work for B2B Tech

Marketing

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LinkedIn Does this

Because:

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• Active Groups

and the Possibility

to Invite People

Back to Your

Website

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• You Can

Demonstrate

Your Own

Thought

Leadership

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• Allows You to

Turn Cold Calls

into Warm Calls

for Sales

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However, the Other

Social Media have

their Advantages

as Well:

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• Facebook:

Massive

Membership and

Possibilities to

Multiply Contacts

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• Twitter: Targeted

Promotions & for

Listening to What

the Market is

Saying

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• YouTube &

SlideShare: Share

Multimedia

Content

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Have You Also

Tried New Social

Networks Like

Google+ or

Pinterest?

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Will They Replace

or Rather Enhance

Any of the

Social Media

Mentioned Above?

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Give Us Your

Views on Using

Social Media with

Technology

Marketing

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In the Comments

Section

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Recommended Reading:

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