teresa ashwin portfolio

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Teresa Ashwin

+ 44 (0)7792169308 tess.ashwin@hotmail.co.uk

www.teresaashwin.com

Contents

contents

Evie & Rose Magpie Magazine

ExhibitionELLE

PoppyJack PRWork Experience

Evie & Rose

Jack WillsLingerie

Brand Extension

Evie & Rose

Concept Branding

LookbookPromotion

Visuals

Jack WillsLingerie

Brand Extension

The Concept

Evie & Rose a brand extension of Jack Wills will be the first UK based experiential lingerie store available on the high street.The Evie & Rose lingerie flagship store will embody a whole concept: The Evie & Rose Secret Garden. It will demonstrate the consumer’s journey of femi-ninity, discovery, and storytelling, inspired by the very place that the

Evie & Rose girl inhabits, the traditional English Rose garden.

VisualsShop Frontage Front Window

Visual Merchandising Details

Changing Rooms

Image depicting left hand side shop window display

Image depicting right hand side shop window display

Image depicting visual merchandising

Image depicting visual merchandising

All imagery is created in photoshop. Above image depicts visual merchandisng of store.

Image depicting visual merchandising

Image depicting inside of original Rose themed changing room

Image depicting details of positive messages

BrandingPromotion

Public Relations

BrandingPromotion

Public RelationsConcept

LayoutDesign

Photography

Evie & Rose business cards

Evie & Rose swingtags

The Evie & Rose branded bag.

Promotional Poster and Postcard

Evie & Rose lookbook

Evie & Rose online promotions include, brand website, Facebook page, Blog and Twitter page

Product detail page About Evie & Rose

Product Page Lookbook

Press Pack

Invitation

Goody bag

LayoutDesign

ConceptJournalism

Photography

Magpie

Bi annualBookzine

Publication

Magpie is a story teller’s dream. Issue one casts its gaze over the women and stories that have shaped our lives, there is so much to admire and marvel at, from the dark fairy tale that is Edie

Sedgwicks life, to a true love story, soinspiring it crossed continents.

In testing times we all need to have an escape route, we hope Magpie and its wonderful cast of characters becomes your something special that takes you away, time and time again.

Article based upon Luella Bartley, including; Photography, journalism and layout

Article inspired by Edie Sedgwick; including photography, journalism and layout.

She was living on her own yet still a baby, incapable of dealing with the simplest task, depending on ladies in waiting male and female

alike. The limo service cradling her from place to place.A child in other ways too, afraid to go to sleep, the demons could be waiting. Her farther a black shadow following from her past, casting himself over every decision. Even in sleep she was fren-zied. Her hands clawing scratching fending off an invisible attacker. It would catch her even if she paused for a second. Dance dance

dance!! If you dance fast enough the demons will recede She was a tainted beauty caught on camera, abused and exploited she had perfected the creature, and he wanted to preserve it under a glass . One of the first child women, an un polished diamond, being cut the wrong way, exploited, then cast aside, she was nothing

without the Factory tribe.

Every day dipping into the dressing up box, thigh high boots, mink coats, and gold dust eyelashes, she had a Natural magic and was quite unique the elfin creature who defied the laws of common

sense.The factory was a place for lost boys and confused girls to take solace and cultivate their darkest impulses, Edie another casualty of the industry, fooled and forced into situations so much greater that

her. “ I wonder when Edie will jump” “ I hope she lets us know so we can

watch it “A bed in a hotel room, no love, no exit. Drugs cigarettes and T.V waifish in black bra and panties, she wasn’t here, the way she moved the way she danced, all caught on camera, but she couldn’t be

contained.She pushed the limits and tested the boundaries, like so many stars before her, that dazzling outer shell a result of inner turmoil, like most everyone else in her life we only ever really got to know a small portion of the eternal mystery that is Edie Sedgwick.

Words Tess Ashwin

Jewellery photoshoot inspired by Alex Monroe

40 Years in Fashion

RetrospectiveExhibition

Viv

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40 Years in Fashion

RetrospectiveExhibition

ConceptDesign

BrandingPromotion

Visuals

Vivienne Westwood is one of the worlds most celebrated, unique and influential fashion designers, and one of Britain’s finest fashion exports.

Westwood’s designs and shows are fashion spectacles which challenge and seduce the spectators.

Inspired by Vivienne’s bold nature” The Circus is Coming” is a unique retrospective of the great Dames work.

Image depicting exhibition space

Image depicting exhibition space

The exhibition focuses on four collections from her early work all showcased in a circus themed exhibition,

a unique celebration of her work and a spectacle for all to see. Taking place under a big top in Hyde Park Central London the public will be dazzled and entertained in true Vivienne Westwood style as they walk

through the interactive exhibition. With live models and interactive qualities it will make it one of the most

unique and memorable exhibitions of our time

ELLE

ConceptArticle

Layout Photography

B

They say everybody loved Brigitte Bardot, men`s hearts fluttered at just the thought of her, every woman dreamed of having Brigitte teach her to dance and teens throughout the world emulated her style. She would receive up to 300 fan letters a day, from boys and girls alike, yet everyday indignant mothers wrote to newspaper editors and religious civil authorities to protest against her very existence “She does what she pleases and that is what upsets,” wrote the feminist writer Simone de Beauvoir, who famously wrote a essay in 1959 on the Bardot phenomenon titled “The Lolita Syndrome”. Bardot looked young but acted like a girl who knew far too much already. She was sassy, beauti-ful, impatient and ever-so-slightly melancholy

She was born in Paris in 1934 into a comfortable, Catholic, middle-class family. Her father Louis ran the family business and her mother Anne-Marie encouraged Brigitte to take up dancing. She started her acting career in 1952 at the tender age of 18 during her career in show business Bardot starred in 48 films, performed in numerous musical shows, graced many magazine covers and recorded 80 songs.Bardot was the personification of the phrase ‘sex kitten

’ she became known not just an actress but also a trendsetter, woman idolised her and the Brigitte Bardot look became commonplace on the streets of America. She popularized the bikini swim wear which was considered scandalous in the United States also The Bardot neckline (a wide open neck that exposes both shoulders) is named after her, Brigitte popularized this style which is especially used for knitted sweaters or jumpers although it is also used for other tops and dresses. Bardot’s particular incarnation of femininity continues to inspire with contemporary super models such as Claudia Schiffer who are still adopting the Bardot image

Today her influence on the fashion world is ever present, anyone glancing at the new Hudsons campaign would be forgiven for confusing Georgia May Jagger with Bardot, her pillowy pout and blonde tresses make her a dead ringer for the icon. Bardot spent much of 1968 in this season’s thigh-high kinky boots, as seen at Gucci, and Stella McCartney this season. Bardot’s wardrobe was only half of her sex-kitten style, her seductive flicked-eyeliner and messy beehive are still inspiring contem-prary looks tooday.

The Brigitte Bardot Syndrome

Words Tess Ashwin

The artfully dishevelled blonde up-dos at the Louis Vuitton show recalled Bardot’s own hair – which always looked as if a French film director had run his hands through it.

In life it seemed she was globally adored, Brigitte Bardot became one of the few European actresses who received huge attention from the American audiences. From the mid-1950s, her face, her long slender legs, her pout and her fabulous shape became a fixture on magazine covers, newspaper diary columns and the new phenomenon of television sets in Europe and the USA. Yet behind all this glitz and glamour Brigitte’s life was tarnished, her naivety which so many found endearing contributed to her inability to differentiate between real life and life behind the camera. She was long prone to depression and in the February 9th 1958 edition of The Los Angeles Times they reported on the front page that Bardot was recovering in Italy from a nervous break-down, two days later on her 26th birthday she attempt-ed her most publicly known suicide attempt swallowing a bottle of sleeping pills and slitting her wrists. “I really wanted to die at certain periods in my life. Death was like love, a romantic escape. I took pills because I didn’t want to throw myself off my balcony and know people would photograph me lying dead below.” It has been reported that Bardot attempted suicide many times, in the end she retired, but even in retirement Bardot was still able to cause controversy with the people of France.Its Brigitte’s frankness that disturbs most of the French public yet delights the Americans. When it came to love and marriage she was equally as plain speaking “ I want there to be no hypocrisy, no nonsense about love” now 75 she has been Divorced three times, and this unwill-ingness to conform, and no nonsense way of life has carried on to her later years. Recently, she has shown staggering signs of racial intolerance, and the expression

of her views has landed her in hot water on numerous occasions. She is vocal about her opposition to the third sex, interracial marriages and the increase of Muslims in France. She’s been fined and convicted of “inciting racial hatred”. In her 2003 book, A Scream in the Silence, she talks about previous generations of French people who’ve “given their lives to push out the invad-ers”. Last June, a French judge said she was sick of charging Bardot with racial offences.Once she retired, Brigitte auctioned off all her jewellery, property and many personal belongings raising 3 mil-lion francs to establish the Brigitte Bardot Foundation for the Welfare and Protection of animal rights. Today she is a strong animal rights activist and in support of animal protection, she condemned the seal hunting in Canada during a visit to that country. She sought to discuss the issue with Stephen Harper, Prime minister of Canada, though her request for a meeting was denied. She once had a neighbour’s donkey castrated whilelooking after it, on the grounds of its “sexual harassment” of her own donkey and mare, for which she was taken to court by the donkey’s owner in 1989.

Now a virtual recluse who walks on crutches because of arthritis, Bardot will neither attend the launch of the giant exhibit dedicated to her life -- “Brigitte Bardot: The Carefree Years” -- nor appear on camera.

Unlike many, the woman often dubbed the barefoot goddess for her natural and unsophisticated beauty and style, she never attempted to make a secret of her age and never resorted to cosmetic surgery. This Spontaneity, sincerity and candid attitude to life in fact is part and parcel of the Bardot myth, and what makes her unique, the hatred she aroused never calmed her down, she has matured but not changed, she has re-mained the Bardot we all know and love.

eath was like love, a romantic escape”

D“

EventsClients

InvitationPress Release

Promotion

EventsClients

InvitationPress Release

Promotion Popp

yJac

k PR

ConceptBrand

Design

Poppy Jack Publicity is a established PR agency located in central London, Specialising in fashion, jewellery, beauty, media and all things British.

We provide a high-level of day-to-day and strategic public relations for all of our clients.

Poppy Jack Publicity specialise in representing truly the best of British.

Press Pack

Proposed Logo

Launch Invitation

70 St. Marks Road, London. W10 6JG Tel: 0208 206 5152 Poppy-jack@pr.co.uk

Immediate Release

Charity brings two fabulous designers together.

A collaboration of two of Britain’s greatest designers is about to kick Wimbledon off with a bang. On Thursday 19th June, Paul Smith and Fred Perry will come together in aid of the charity organisation War Child. They will be releasing a set of designer t-shirts to coincide with Paul Smith’s 40th year in fashion. The public and celebrities will be invited to Wimbledon centre court at 12.00pm to preview the new and exclusive designs in action. The public will then be invited to bid on the t-shirts signed by celebrities such as Alexa chung and Stephen Fry: All money raised will go straight to the War Child organisation. Later press and Celebrities will be treated to a champagne

and strawberry reception overlooking centre court. Later a lavish 3 course meal will be provided, all sponsored by Evian.

The whole day will be held in the newly refurbished The Champions Room, which stands alongside centre court at Wimbledon. Previously known as the Old champagne bar, it is now an exclusive place for guests to spend there

time whilst watching the matches and a complimentary bar is available throughout the day for guests to enjoy.

This event is to celebrate Paul Smiths 40th year in fashion, what better way to celebrate than to collaborate with another great designer who has had equal amount of time in the fashion industry. Both Paul Smith and Fred Perry have a cult following and are iconic designers, combining the two and coming up with one design had to be some-

thing to commemorate

Paul Smith stated “I can’t believe it’s been 40 year’s already, but I really wanted to celebrate my time in the fashion industry with a brand that I have respected and followed throughout my career. I have always admired Fred Perry

as a brand and its history. I am really excited to release our designs and I am honoured that they agreed to my ideas. I am also really please to be raising money for the War Child charity a foundation close to my heart”

With Fred Perry’s recent revival due to his sponsorship of Andy Murray and Paul Smith growing from strength to strength this collaboration will go down in history as one of Britain’s most dynamic doubles.

Sponsors for the event include Evian, BBC Television and EMI Music.

END.

Enquiries:

For more information please contact:

70 St Marks RoadLondon

W10 6JG.0208 206 5152

Tess Ashwin and Natasha Wordsworth both available on the following email: poppy-jack@pr.co.uk

For more information on the event visit the following websites:www.paulsmith.co.uk www.fredperry.com www.wimbledon.org/en_GB/index.html

Proposed website design

Promotional ideas

Promotional ideas

Work Experience

On.Off London Fashion Week 2011Topshop Style Blog 2010

Northumbria Fashion Show 2009 Leonie Canniffe London Fashion Week 2009

Working front of house for On/Off at London Fashion Week 2011

ON/OFF

I was working front of house for shows including Pam Hogg, Charlie Le Mindu and Jayne Pierson.My duties involved the organization of the

audience, programmes and preparing the stage before the show

On/off London Fashion Week 2011Topshop Style Blog 2010

Northumbria Fashion Show 2009Assistant Make up artist London Fashion Week 2009

On/off London Fashion Week 2011Topshop Style Blog 2010

Northumbria Fashion Show 2009Assistant Make up artist London Fashion Week 2009

Assistant make up artist for Leonie Cannife at London Fashion Week s/s 2009. My duties involved organizing the models, documenting the work and making sure everything ran smoothly on the day.

Shows included Qasimi and Harrietts muse.

Leonie Canniffe

For Topshop student shop, I was asked to do the photography for the style blog and find unique people that were shopping at this event. I had to use my initiative and creative

mind to find those who were individual and had style.

Topshop

TOPSHOP Style Blog

I helped to host a fashion show and boutique in conjunction with local vintage fashion suppliers, charities and fashion students, I was involved with

promoting the event, styling the models and making sure everything ran accordingly on the night both backstage and front of house.

Swap Rocks

Teresa Ashwin

Portfolio

tess.ashwin@hotmail.co.uk