terry lewis branding deck

T E R R Y L E W I S

SHERRICK.LEWIS@GMAIL.COM | @STLEWIS1117 | (267) 640-6076

I TELL STORIES AND MAKE THINGS

I W O U L D L I K E T O B E A S T R A T E G I S T

I ’ V E S T U D I E D

BALLROOM DANCINGFENCINGMAGAZINE DESIGNVIDEO GAME PROGRAMMINGMAGIC

W H I L E

L E A R N E D

D O I N G

LOVE AND HUMAN RELATIONSHIPS(HUMAN DEVELOPMENT)GAME THEORY (ECONOMICS)STORIES (ENGLISH LIT)

3 A G E N C I E S

1 2 L E A R N I N G O P P O R T U N I T I E S

S T R A T E G I C E X P E R I E N C E

RESEARCH (SIMMONS, WARC, FORRESTER)

FUNDAMENTALS OF BRIEF WRITING

DATA MONETIZATION

BRAINSTORMING AND PROPOSING CREATIVE TERRITORIES

PLANNING HISTORY AND FUNDAMENTALS

PRETESTING TUTORIAL (9 BOXES + TEST TUBES)

FOCUS GROUP MATERIALS PREPARATION

PREPARING DISCUSSION QUESTIONS

CONDUCTING INTERVIEWS

UNCOVERING CONSUMER INSIGHTS

I N S I G H T

P R O J E C T

R E S U L T

JOINED BMW GUGGENHEIM LABS CLASSROOM WHERE I OBSERVED AND INTERVIEWED PARTICIPANTS ON THEIR FEELINGS ON SUSTAINABILITY AND URBANIZATION

INSIGHT PRESENTED TO CLIENT TO HELP JUSTIFY FUTURE POSITIONING FOR BMW BRAND

PEOPLE FEEL SUSTAINABILITY REQUIRES GIVING SOMETHING UP

MINED TREND ARTICLES AND ONLINE SURVEY DATA FOR MOBILE TERRITORIES FOR OLD NAVY

T E N S I O N

T A S K

R E S U L T

P R O J E C T

TASK PRESENTED TO CLIENT AND APPROVED FOR CREATIVE BRIEF

CREATE A MOBILE APP THAT BRINGS OFFLINE NETWORKS ONLINE

ALTHOUGH OUR DEMOGRAPHIC OWNED SMARTPHONES THEY RELY ON OFFLINE NETWORKS TO MAKE PURCHASE DECISIONS

M Y P O I N T O F V I E W

DIGITAL IS A SOCIAL STRATEGY NOT JUST A MEDIA FORMAT

T H E W E B I S U N D E R G O I N G A F U N D A M E N T A L CHANGE. IT IS MOVING AWAY FROM ITS CURRENT STRUCTURE OF DOCUMENTS AND PAGES LINKED TOGETHER, AND TOWARDS A NEW STRUCTURE THAT IS BUILT AROUND PEOPLE. THE REASON FOR THIS SHIFT IS SIMPLE. FOR TENS OF THOUSANDS OF YEARS WE'VE BEEN SOCIAL ANIMALS. THE WEB, WHICH IS ONLY 20 YEARS OLD, IS SIMPLY CATCHING UP WITH OFFLINE LIFE.

P a u l A d a m s , a u t h o r o f " G r o u p e d "

P R O B L E M

S T R A T E G Y

R E S U L T

THREADLESS, A SUCCESSFUL ONLINE T-SHIRT COMPANY WANTS TO CREATE A BRICK-AND- MORTAR LOCATION WITHOUT LOSING ITS FANS

FOSTER ONLINE COMMUNITY BY CREATING A REAL WORLD CLUBHOUSE FOR THE ARTISTS, DESIGNERS, AND CONSUMERS TO MEET UP AND IMPROVE

WITH 3 RETAIL STORES THREADLESS REMAINS THE BIGGEST COMMUNITY-CENTERED T-SHIRT STORE ON THE WEB. IT SELLS MORE THAN 100,000 T-SHIRTS PER MONTH. ESTIMATED $30 MILLION SALES AND A 30% PROFIT MARGIN. ALL STORES WERE SUCCESSFUL EVEN THROUGH THE RECESSION

CHILDREN DON’T UNDERSTAND THAT THEIR ACTIONS CAN HELP SOLVE REAL-WORLD PROBLEMS

T E N S I O N

B R I E F INSPIRE KIDS TO HELP KIDS

P R O B L E M

UNICEF WANTS TO CREATE CHILD ADVOCATES. HOWEVER, TRICK-OR-TREAT FOR UNICEF, THEIR ONLY PROGRAM DIRECTED AT CHILDREN, ONLY HAPPENS ONCE A YEAR AND DOESN’T CREATE ADVOCATES

CREATE A TANGIBLE AND MANAGEABLE WAY FOR CHILDREN TO SOLVE REAL-WORLD PROBLEMS

T A S K

I N S I G H T

S O L U T I O N

IF A CHILD CAN SEE THAT A TASK IS SMALL ENOUGH FOR THEM TO DO THEY WILL FEEL CONNECTED TO IT

BRICK BY BRICK, CHILDREN BUILD LEGO MODELS IN CLASS AND THE MONEY RAISED GOES TO UNICEF

T H I N G S I ’ V E M A D E

L E T ’ S C H A T

SHERRICK.LEWIS@GMAIL.COM | @STLEWIS1117 | (267) 640-6076

P E O P L E W H O T H I N K I ’ M A W E S O M E

BILL EHNINGERA C C O U N T D I R E C T O R ( G O T H A M )B I L L . E H N I N G E R @ G O T H A M I N C . C O M

SANEEL RADIAH E A D O F M E D I A I N N O V A T I O N ( B B H )S A N E E L . R A D I A @ B A R T L E B O G L E H E G A R T Y . C O M

ERIC FERNANDEZS T R A T E G I S T ( B B H )E R I C . F E R N A N D E Z @ B A R T L E B O G L E H E G A R T Y . C O M

ALAN SNITOWD I R E C T O R O F S T R A T E G Y + I N N O V A T I O N ( G O T H A M )A L A N . S N I T O W @ G O T H A M I N C . C O M

CERRA BUCKHOLZI N T E R A C T I V E A R T D I R E C T O R ( C P + B )C B U C K H O L Z @ C P B G R O U P . C O M

SARAH WATSONC H I E F S T R A T E G Y O F F I C E R ( B B H )S A R A H . W A T S O N @ B A R T L E B O G L E H E G A R T Y . C O M

SUSAN CORBOC R E A T I V E D I R E C T O R ( B B H )S U S A N . C O R B O @ B A R T L E B O G L E H E G A R T Y . C O M

NICK JOHNSONC E O ( G O T H A M ) N I C K . J O H N S O N @ G O T H A M I N C . C O M

TYLER FONDAS T R A T E G Y D I R E C T O R ( G O T H A M )T Y L E R . F O N D A @ G O T H A M I N C . C O M

NATALIA MONTEROA C C O U N T E X E C U T I V E ( C P + B )N M O N T E R O @ C P B G R O U P . C O M