thanks to social media, consumers are even more powerful than advertisers

adnerds.com

AdNerds is simple math

AdNerds = A^T

A = AdvertisingT = Technology

TA

AdNerds = A^T

A = AdvertisingT = Technology

TA

Radical does mean shit to us.

Analogsucks

Analogsucks

The internet has johnnyfied every single one of us.

The internet has johnnyfied every single one of us.

Analog will have to adapt to the online model somehow.

Spamsucks

Spamsucks

Blasting messages at masses.

Spam will be filtered out and therefore non-existent.

Swarmingrocks

Swarmingrocks

Advertising of the future.

Swarming is the new advertising.

Consumersrock

Consumersrock

Media means people.

Consumers are allies first.

As far as communication goes, consumers are even more powerful

than advertisers.

consumers

collaborators

distributors

creators

85%

9%

5%

1%

The participation inequality

The social technographics profile

Google has become every advertiser’s homepage

Bird illustrations by Luc Latulippe (www.luclatulippe.com).

Life is public. So is business.

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Total (n=243) Before Viewing Prank Video

After Viewing Prank Video

After Viewing Apology Video

Go to a Domino’s

Order Domino’s for delivery

Visit Domino’s website

Search for information on Domino’s

Watch an advertisement/commercial on Domino’s

29% 10% 20%46% 15% 24%25% 14% 24%14% 10% 20%61% 27% 42%

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Total (n=243) Total

YES

SOMEWHAT

NO

31%

60%

9%

How can you quickly catch and respond effectively to similar social-networking attacks?

Monitor social media.

Respond quickly.

Respond at the flashpoint.

Educate workers.

Foster a positive culture.

Set clear guidelines.

How can you quickly catch and respond effectively to similar social-networking attacks?

“My post is not with the flight being late. Nor the “fix engine light” they were getting.

I want them to take alllllllllll the time they need to make sure the plane is

working. Check it five times for all I care. I just want to get home in one piece.”

“My post is the lack of communication, service and the

fact that I am disappointed by @JetBlue.”

2005

2007

2009

0

100.000

200.000

300.000

400.000

81.000100.000 109.884

8.500 15.000 35.90233.000

75.000

319.486

2005 2007 2009

Unique visits Registered Games played

0

10.000

20.000

30.000

40.000

20.257

15.645

2009

Traditional Facebook

{35.902

00:09:01

Time spent.

Nerds will rule the world. Starting with advertising first.

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