the 2015 guide to b2b marketing technology
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© Radius Intelligence. All Rights Reserved. www.radius.com#martech
2015 Guide to B2B Marketing Technology
MARKETING TECHNOLOGY
#martech
© Radius Intelligence. All Rights Reserved. www.radius.com#martech
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Scott BrinkerCo-Founder & CTO at Ion InteractiveAuthor Chief Marketing Technologist Blog @chiefmartecColumbia, MIT, Harvard
MEET THE EXPERTS
David LewisFounder & CEO at DemandGen InternationalAuthor Manufacturing Demand@demandgendaveInc. 500 Global Consulting Firm
#martech
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ROADMAP FOR OUR PRESENTATION
STAT CHECK MARTECH LANDSCAPE
DEMAND FACTORY Q & A➪ ➪ ➪
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The culture of marketing has fundamentally changed...
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80% of marketing executives surveyed say they need to restructure marketing to better
support the businessEconomist/Marketo
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Only 22% view engagement in terms of love for a brand—now part of marketing’s legacy
Economist/Marketo
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Interested in learning more about marketing technology? Watch the full webinar here: http://bit.ly/1DUYZxA
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32% increase in number of touches buyers receive/week SiriusDecisions
Suppliers have 12% of buyer’s total mindshare in B2B purchase path CEB
70% of B2B buying process happens online SiriusDecisions
75% of marketers responsible for entire customer experience Economist/Marketo
54% say data & tech is biggest barrier to customer-centric marketing Acxiom
58% unable to accurately attribute success across the funnel B2B Magazine
60% marketers globally pressured from execs to become more analytical MIT
13% of B2B organizations possess expert analytical skills in marketing SiriusDecisions
40% top area to develop skills is in marketing ops & technology Forrester
NEW CMO IN THE BOARDROOM
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1876
© Radius Intelligence. All Rights Reserved. www.radius.com#martech
1st telephone call made
Sardines first canned
Number of marketing technologies in 2015
All of the above.
A
B
C
1876
D
© Radius Intelligence. All Rights Reserved. www.radius.com#martech
1st telephone call made
Sardines first canned
Marketing technologies in 2015
All of the above.
A
B
C
1876
D
© Radius Intelligence. All Rights Reserved. www.radius.com#martech
“All of this makes marketing enormously complex and confusing and difficult to manage….but those
that nail it can create massively outsized advantages for themselves.”
Pat Grady, Sequoia Capital
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ROADMAP FOR OUR PRESENTATION
STAT CHECK MARTECH LANDSCAPE
DEMAND FACTORY Q & A➪ ➪ ➪
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© Radius Intelligence. All Rights Reserved. www.radius.com#martech
ANNUAL YoY GROWTH OF 170%
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65% of marketing execs will increase technology spend in 2015 with 28% increasing by more than 25% #martech Conductor
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Marketing will spend $32.3B on technology by 2018–up 42% from 2015 #martech IDC
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Interested in learning more about marketing technology? Watch the full webinar here: http://bit.ly/1DUYZxA
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More than $50B invested in marketing technologies, $6.2B in investments and acquisitions alone in Q4 of 2014 #martech IDC
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“While the marketing technology landscape is vast and varied,it’s slowly getting easier to manage.” #martech Scott Brinker, @Chiefmartec
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“No technology is a strategy-in-a-box. And no strategy comes with a define technology bundle.” #martech Scott Brinker, @Chiefmartec
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ROADMAP FOR OUR PRESENTATION
STAT CHECK MARTECH LANDSCAPE
DEMAND FACTORY Q & A➪ ➪ ➪
Copyright © 2014 | DemandGen® International, Inc.Copyright © 2014 | DemandGen® International, Inc.
Copyright © 2014 | DemandGen® International, Inc.Copyright © 2014 | DemandGen® International, Inc.
Copyright © 2014 | DemandGen® International, Inc.Copyright © 2014 | DemandGen® International, Inc.
Copyright © 2014 | DemandGen® International, Inc.
PPC
/Med
ia/
Dis
play
Ads
Suspect Nurture
Long Term Drip Nurture
Inquiry Nurture Recycle Nurture
Data Lead Scoring
Demand Factory
Sales
MQLInquirySuspect
Sync to
CRM
Web
Out
boun
d
Even
ts
Con
tent
Sy
ndic
atio
n
Marketing
Copyright © 2014 | DemandGen® International, Inc.
Copyright © 2014 | DemandGen® International, Inc.Copyright © 2014 | DemandGen® International, Inc.
Copyright © 2014 | DemandGen® International, Inc.Copyright © 2014 | DemandGen® International, Inc.
Copyright © 2014 | DemandGen® International, Inc.Copyright © 2014 | DemandGen® International, Inc.
© Radius Intelligence. All Rights Reserved. www.radius.com#martech
ROADMAP FOR OUR PRESENTATION
STAT CHECK MARTECH LANDSCAPE
DEMAND FACTORY Q & A➪ ➪ ➪
© Radius Intelligence. All Rights Reserved. www.radius.com#martech
THANK YOU FOR ATTENDING!MARKETING TECHNOLOGY
#martech
© Radius Intelligence. All Rights Reserved. www.radius.com#martech#martech
Interested in learning more about marketing technology? Watch the full webinar here: http://bit.ly/1DUYZxA
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