the 21st century's town crier - gaudette

Municipal Outreach

The 21st Century's Town Crier

Rick GaudetteMass Recycle BoardRecycleBank 781-354-0838rgaudette@recyclebank.com

The Medieval Town Crier

Chief means of communicating news.

Makes announcements in the streets where people congregated.

Dress elaborately to stand out.Rang a bell to attract attention.Repeated cry- hear ye, hear ye

Medieval Tools

20th Century Town CrierSeveral ways of outbound

communication.Announce where people

congregate.Elaborate and exaggerate to

stand out.Do anything to attract brand

attention.Repeated cries - buy now, act now.

20th Century ToolsNewspapers and MagazinesRoadside Signs and BillboardsPosters, Leaflets and FlyersLocal Radio and TelevisionWebsites (156M)

Internet Advertising (Google)

Email

What’s new? Social Media Stats Gen Y (mid 1970-2000)

◦ outnumber Baby Boomers this year.◦ 96% have joined a social network.

Years to Reach 50 millions Users:  ◦ Radio (38 Years), TV (13 Years).◦ Internet (4 Years), iPod (3 Years).◦ Facebook -100 M in under (9 months). (300M

now)YouTube the #2 largest search engine.Wikipedia has over 13 million articles 200,000,000 Blogs 54% post content or tweet

daily

21st Century Landscape

Creation and exchange of user generated content

21st Century Town CrierMany means of communication.Many places where people

congregate.New rules to stand out or to hide.Messages easily heard or lost.

21st Century Town CrierIt is not just about the toolsIt is still about

◦Building Relationship ◦Creating Trust◦Exchanging information

But the tools enable the Town crier◦Faster, less control, ◦user generated, persistent.

21st Century Tools

Social Networks

Podcasts Blogs Video

Face book 350MLinked in 60MMy Space 130 MTwitter 250MClassmates- 50MGoogle Buzz new

Podcast alleyIPod

Blogger.comGreen- 2706 Gist WonkWiki- wikipedia

You Tube 1.2B v/dViddlerFlickr 32MVimeo 3.1M

Much has changed and much has not

Who - know your audience. (City-data, Wikipedia, US census)

What - want them to do (act, educate, advocate…)

When - action takes place (event, continual…)

Where - it happens (store, home, work)

How - to reach them (20th and 21st century tools)+

My only Handout!

Finding a Winning Combination

Aware EducateLaunch Activate Motivate

PressCableNewspaperEditorial Cart /Door

Direct mail 800 Support

Green schools

Web site (2)

You Tube Face bookTwitter…

EmailNews letter

The 3C’s of the 21st CenturyClients- its about them

◦ Better understanding- “Survey monkey”

Channels - lots of ways to reach◦ Traditional outreach◦ Web presence◦ Social Media interaction

Collaboration- interactive◦ When to use and how to choose.