the 5 most common adwords fails (& how to fix them)

The 5 Most Common AdWords

Fails(& How To Fix Them)

1. Broad Match Keywords

running shoes

running trainersrunning clubladies shoes

+running +shoes

shoes for runningrunning shose

cheap running shoes running shoe

“running shoes”

women’s running shoesrunning shoes online

running without shoes

[running shoes]

running shoes

women’s running shoesrunning shoes online

2. Negative Keywords

£5206.26

[250l industrial floor paint][apoxy floor paint for changing rooms]

[burn off car park paint][buy leyland heavy duty floor paint]

PAINT

3. Conversion Tracking

Micro ConversionsDownload

Visit duration

Macro ConversionsPurchaseEnquiry

4. Ad Extensions

SitelinkCalloutReview

LocationStructured snippet

PriceCall

5. Remarketing

Remarketing Best Practices

Exclude convertersUse frequency cappingUse text ad image ads

Don’t be creepy!!

To recap…Avoid straight broad match keywords

Use negative keywordsTrack conversions

Use all available ad extensionsRetarget your visitors

support.google.com/adwords

facebook.com/groups/HelpWithAdwords

sara@oneeyedcat.com