the 5 most common adwords fails (& how to fix them)
TRANSCRIPT
The 5 Most Common AdWords
Fails(& How To Fix Them)
1. Broad Match Keywords
running shoes
running trainersrunning clubladies shoes
+running +shoes
shoes for runningrunning shose
cheap running shoes running shoe
“running shoes”
women’s running shoesrunning shoes online
running without shoes
[running shoes]
running shoes
women’s running shoesrunning shoes online
2. Negative Keywords
£5206.26
[250l industrial floor paint][apoxy floor paint for changing rooms]
[burn off car park paint][buy leyland heavy duty floor paint]
PAINT
3. Conversion Tracking
Micro ConversionsDownload
Visit duration
Macro ConversionsPurchaseEnquiry
4. Ad Extensions
SitelinkCalloutReview
LocationStructured snippet
PriceCall
5. Remarketing
Remarketing Best Practices
Exclude convertersUse frequency cappingUse text ad image ads
Don’t be creepy!!
To recap…Avoid straight broad match keywords
Use negative keywordsTrack conversions
Use all available ad extensionsRetarget your visitors
