the art of evangelism and storytelling - guest lecture

The Art Of EvangelismWhy storytelling beats marketing

Theo PriestleyNov, 2015

Theo PriestleyTechnology Evangelist, Advisor, Forbes

Twitter: @ITredux

http://www.linkedin.com/in/theopriestley

Storytelling Is In Our DNA

The Core Of Evangelism• Create a transparent

story The product is not the

message

• Create an inspiring story

Drive action from emotion, relationship from reaction

• Be opinionated Avoid “Sycophanticide” and

the Echo Chamber

• Adapt constantly Pivot, pivot, pivot: Don’t be

afraid to try something new

• Connect the dots inside and out

Be the glue between the organization and the customer

Evangelism Answers 5 QuestionsWhy your product or service exists

How it can resolve a pain or need, and How it can make a difference

Where the value in using the solution or service comes from

Who will it help the most, and Who has it already helped

When can I get my hands on it, and When will it make a difference

Why Evangelism Over Other Methods?

Don’t Let Storytelling Die

Above All Else – Love Your Story