the b2b solution to maximize hospitality sales with the power of ai · 2019-07-30 · the b2b...

The b2b solution to maximize

hospitality sales with the power of AI

Price Comparison Sites

Programmatic & Secret

OPPORTUNITY

Bring Hotels more direct sales via Price Advertising

A COMPLEX SCENARIO LIMITS OPPORTUNITIES TO ACCESS

CAN’T CONNECT Entrance barrier to synch

TOO MANY PORTALS Ads types, features, payments

FRAGMENTED Paid upfront allocation and balancing

WHAT RETURN ON THAT? Tracking, Risky income, reputation

REVENUES SAFETY

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

Budget Control

The ADS HOTEL SOLUTION TODAY

Gateway to meta-search and display advertising

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

Optimized via AI

ROI Tracked

C.p.S 12%

One Easy Platform

166 BL US$

307 BL US$

ONLINE OFFLINE

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

HOSPITALITY ADVERTISING MARKET

SIZE

Sources: PhocusWright, Skift, Credit Suisse

GROWS

10% Year

$ 7,18 BL

ONLINE HOTEL

ADV IN THE US

$ 4,8 BL

METASEARCH

ADV

Intermediary sales via OTA 18% avg

Direct Advertising AdsHotel 12% avg

Market opportunity 18% - 12% = 10BL US$

Global Hotel Bookings

473 BL US$ Cost per Sales

IT PROVIDERS &

AMBASSADORS

ONLINE TRAVEL

AGENCIES

INDEPENDENT

HOTELS

ADS HOTEL CUSTOMERS

HOTEL CHAINS

Customer base: + 500K hotels in the world. Plus Media agencies, Advertising

corporations and intermediators.

Some examples:

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

ADS HOTEL VALIDATION 2017

+ 6,5 ML€ Direct

Bookings

generated

700k € Gross

revenue last

12 months

8738 Hotels

subscribed +

Partners

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

+10% Monthly

Growth

revenues

ADS HOTEL TRACTION

+10% MONTHLY on Av.

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

ADS HOTEL SOLUTION TOMORROW

Distinctive

Distribution

Artificial

Intelligence

Income

Advertising

Awareness

Maximize

Return

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

MetaSearch | Programmatic Adv |Secret Sales | …

Distinctive Distribution

Today

700k revenue

Round 1

2ML €

Round 2

10ML €

ONE PLATFORM √ √ √ ALL MAJOR META CHANNELS √ √ √

MACHINE LEARNING OPTIMISATION BETA √ √ TRAVEL PROGRAMMATIC MVP √ √

AI DISTINCTIVE DISTRIBUTION BETA √ SECRET SALES MVP √ √

SELF DRIVING MODE BY AI BETA

NEXT AI & DISTINCTIVE DISTRIBUTION FEATURES

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

COMPETITORS

Seekd

a Austria

Meta Platforms

Otas - Chains Independent

Hotels

Automation

Wihp France

My Hotel

Shop

Germany

Jack

Rabbit

Usa

DerbySof

t China

30,5Ml $ Funding

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

Koddi Usa

Winner of

Facebook

innovation

BUSINESS MODEL

700K € revenue Jan - Dec 2017

Setup fee

Performance fee 10% of budget

Subscription fee 1€ per room

How we are making money?

Hotels invest 100K € marketing budget

More than 0.8 ML € (12%) in bookings per Hotels

10K Mktg budget (100K x 10%) 15k subscription 25k € net revenue

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

FIRST FUNDING ROUND = 2M €

800 K €

DEVELOP.

1,2 ML €

BIZ DEV.

2ML€ round

40% BIDDING ENGINE

PROGRAMMATIC (search & display)

AI DISTINCTIVE DISTRIBUTION & SECRET SALES

CUSTOMERS ACQUISITION

ACTIVATION OF EXISTING LEADS

20%

40%

60%

40%

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

ROI ON ROUNDS

175 700 2.000

6.500

19.000

Pre-Launch Launch 2017 Year 1 Year 2 Year 3

Revenue in K€

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

THE SENIOR TEAM OF INNOVATORS

Osvaldo Mauro. AI Director Travel tech disrupter. Founder in Bôtelier AI. Ex

Lastminute.com, TravelPrice, Tui.

Marco Baldan. Chairman Chairman. Director of D-Business and in the

board of 5 hotel tech companies.

Marco Bonaso. Coo Director in ISP Netplan, manages a group of 10

developers and It Managers.

Massimo Trovo’. Advisor Senior account with 25 years selling experience

in this niche.

Filippo Fasolo. Ceo In the hotel tech business since 25 years, co-

founder at Nozio.

AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved

45%

5%

50%

CAP TABLE

D-Business

O.Mauro

Option Pool 2rnd

D-Business is company owned by Baldan,

Fasolo, Bonaso, Trovo’. It financed and

developed this project.

TIMING: ROUND 1 2Q 2018

tel. +39 041 5095001 f.fasolo@adshotel.com o.mauro@adshotel.com

THANKS