the bacon system - session one - internet marketing basics

TRAINING - Internet Marketing Basics

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Sales & MarketingInterchangeable?

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SalesA sale is the exchange of a commodity or money as the price of a good or

a service. - Wikipedia

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MarketingThe means of

communication between the company and the consumer audience. -

Wikipedia

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MarketingTraditional

PromotionProduct

PricePlace

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Traditional StoreInternet Sales Outpacing In Person Sales

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Internet Marketing

Confusion…

Internet Marketing Replaces Traditional

Marketing?

Online Only?

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Internet Marketing

Truth

Mix of Traditional and Online Marketing

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Outbound Marketing

Send Messages to a Mass Audience

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Inbound Marketing

Draw People Into Your Messages

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Outbound & Inbound

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Outbound Marketing• Identify An Audience

• Craft A Message

• Send The Message To Them

• Get Them Into Your Store

• Try To Get Them To Buy

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Inbound Marketing• Identify An Audience

• Craft A Message

• Help Them FIND You (Search)

• Get Them To Your Website

• Try To Get Them To Buy

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What’s The Goal?Get People To Buy (Now or Later)

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What’s Hurting The Goal?

The Free Economywww.baconcoach.com/learn

Combat That• Value Proposition

• Help You Get Better

• Make Money

• Lose Weight

• Find Love

• Solve A Problem

• I Help You Better Than…

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Certificate Of Appreciation

• $1 - One Dollar

• You can have everything in life you want, if you will just help enough other people get what they want. - Zig Ziglar

• Create A Value Proposition

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Value Proposition• Radio Station - WIIFM

(What’s In It For Me)

• How Can You Create ROI (Return On Investment) For The Client

• Save Time - Save Money

• My 3-1 Value Proposition

• Better Off With Your Solution

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Create A Conversation

You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn

Your Homeworkhttp://www.baconpodcast.com/perfect-avatar/

(Download) www.baconcoach.com/learn

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