the buzz about the social media buzz - viral factory

Seeding and Tracking

What is Seeding?

Seeding is…

The marketing technique that places content online with the aim of facilitating its spread on social platforms and feed conversations

around the content which leads directly or indirectly to conversations about a brand or product.

The online environment

Super Connectors

Connectors

Connected

How seeding engages the online environment

Super Connectors

Connectors

Connected

Audi

ence

Tim

e

The aim of seeding is…CONNECT PEOPLE

Seeding is good for…

Spread content across the web

Enable viral mechanic

Generate conversations about the content, the brand and the product

Raise positive awareness

Seeding isn’t good for…

Direct influence on client’s sales

Drive traffic to corporate websites

Seeding Kpi’s

Seeding KPI’s

• Views Count (Game Plays, Microsite visits)

• Geo Tracking

• Qualitative Feedback over all platforms • Coverage, including Facebook shares and Tweets

• Search Engines searches

Video Sharing Platform VS Bespoke Video Player

Video Sharing Platform VS Bespoke Video Player

Video Sharing Platform

AdvantagesEnables viral spreadTriggers spontaneous re-seeding

DisadvantagesLess precise metrics

Video Sharing Platform VS Bespoke Video Player

Bespoke Video Player

AdvantagesMore measurableMore precise metricsSuitable for media planning

DisadvantagesNot suitable for authentic seeding Doesn’t enable viral spread