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The challenge of the 21st century
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Contents
Societies around the world are
seeking to view and understand the
meaning of “quality of life” in all its
ramifications – social, environmental
and economic. They recognize the
need for high-quality information to
define, measure and communicate
progress at all levels of society, and
to make responsive and responsible
decisions that have major impact on
citizens’ lives. They also recognize
that information must be accessible
to a wide spectrum of organizations
and citizens to collaborate on new
ideas and programs.
Innovative and informed societies
in the 21st century 2
Innovation that matters 4
Focusing innovation on the world’s
key issues 8
Innovation in the service of informed
progress 14
Informing 21st century society –
Societal intelligence 18
&Innovative
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agreements. The global economy
is predicated on the rise of a
globally networked communications
infrastructure, which in turn
underpins the collaborative nature of
societal innovation.
For a century, IBM has helped
governments around the world
acquire, manage and leverage
data acquired from census surveys
and other statistical sources.
Today, based on our work with
numerous nations as well as our
deep understanding of global
integration, we are developing
new ways to leverage information
relevant to societal progress. In
doing that, we can help advance
the way organizations both public
and private collaborate to improve
the quality of life in an increasingly
interconnected world.
Quality of life covers the full range
of social issues – from health,
education and employment to
growth, sustainability and the
environment. A multitude of efforts
now underway by public and private
sectors and academia, individually
and together, seek to accelerate
progress by sharing approaches,
benchmarks and outcomes.
Clearly, societal progress in
these challenging areas demands
innovation, especially for the urgent
imperatives associated with climate
change, health risks, cultural
pluralism, security and education.
But innovation thrives best where
rich sources of information are
available and where that knowledge
can be shared.
Given the current pace of
globalization, the measurement
and assessment of progress
goes beyond national boundaries.
Statistical and analytical methods
that are open – commonly defi ned
and applied – will drive progress
at national, regional, local and
international levels for decades
to come. In fact, what we call the
“globally integrated enterprise” is
an evolution made possible by the
emergence of new skills in new parts
of the world, high-growth markets in
developing nations, and free-trade
Informed Societies in the 21st Century&In the twentieth century, governments and
non-governmental organizations learned to manage
information about societal challenges and tackle
problems on a large scale. At the dawn of the
twenty-fi rst, they are learning how to make unprecedented
progress against these challenges through new forms of
information sharing, collaboration and innovation.
Innovative
� Innovation that matters
54 54
IBM’s transformation over the past
few years has been driven by
new global marketplace realities
and opportunities. Focus has
shifted from the development and
manufacturing of products and
technology to the robust application
and integration of technology. This
shift enables us to deliver new
value to clients around the world
– both public and private – as we
align around a single business
model: innovation. Innovation that is
collaborative, open, multidisciplinary
and global.
Another era of growth is underway,
due to the emergence of a new
computing architecture and the
business models it enables. It is
driven by the convergence of three
historic developments:
• Pervasive networking – the Internet
is fast becoming the world’s
operational infrastructure.
• Open standards – widely adopted
technical and transactional
specifi cations that spur the
creation of new kinds of products
and services.
• Pervasive networking coupled
with open standards – leading
to business designs that enable
institutions to integrate operations
horizontally and respond rapidly to
challenges.
Implementing these concepts
allows businesses, governments
and institutions of higher learning
to innovate in new ways and affords
unique growth opportunities in
economic and societal activity.
The choice is either innovate or fall behind.
Nations must make choices about
the path to progress. It’s important
to recognize that investment, talent
and infrastructure are increasing
everywhere, making the world more
tightly integrated. For companies
in a broad range of industries – as
well as governments – the choice is
either innovate or fall behind.
The changing nature of innovation
The most important innovation
today is in the changing nature
of innovation itself. It happens
much faster and diffuses more
rapidly into our everyday lives. It
is far more open. It spans virtually
all disciplines. It is increasingly
global. Innovation almost never
arises in the isolated laboratory
anymore but in the marketplace, the
workplace, the community and the
classroom. It is a two-way dynamic
interplay of creation and application.
Understanding the changing nature
of innovation is the fi rst step toward
marshalling energies and resources
to prosper in this new environment.
In 2004, IBM co-chaired the launch
of the National Innovation Initiative
in the United States and embarked
on a unique global initiative to
explore the changing nature of
innovation and its meaning for
business, academia and society.
This initiative, called the Global
Innovation Outlook (GIO), included
business leaders, policy makers,
leading academics, citizens’ groups
and other infl uencers. Among the
key fi ndings of the fi rst GIO:
• Innovation requires continual
collaboration. Workers in the 21st
century can no longer rely on the
expertise they learned early in life
to keep them at the forefront of the
skills queue.
55 Innovation that matters 5 Innovation that matters
have resulted in lasting relationships,
new policies, pilot initiatives and
an explosion of creative ideas.
Focus areas included the future
of innovation in healthcare,
transportation, the environment, the
21st century enterprise, government
and the “business of life.”
In 2007 and early 2008, we will
explore Media and Content, Africa,
and Security and Society. These
areas were chosen because they
represent trillions of dollars of
economic activity, transcend vertical
industries and insular interests, are
rife with urgent societal issues, and
are fertile ground for innovation.
As with previous GIOs, IBM
will share insights that emerge
through publications, special
events and online media. To
date, we’ve distributed more than
150,000 copies of GIO fi ndings to
businesses, universities and policy
makers. IBM and its partners are
currently investing millions of dollars
in the outcome of the fi rst two
GIO programs. Equally important,
we have supported governments
around the world by helping them
re-evaluate their national innovation
policies.
The impact of innovation
Innovation that matters makes
lasting improvement in people’s
lives. Measurable impacts are the
ones that truly count – lives saved,
costs reduced, speed or output
increased. Understanding and
quantifying impact are at the heart
of innovation. Results count for
organizations, and progress matters
for societies.
IBM brings tremendous scope
and breadth to bear on innovation
at any level from nations to
states, provinces to regions and
communities; industries, to global
corporations, and small and
medium-sized enterprises. But
innovation that has true impact
demands a strategic approach.
IBM’s Strategy & Change practice
is one of the world’s largest with
more than 3,500 professionals
and expertise in more than 17
industries. We help clients transform
their enterprises and operations by
framing industry opportunities and
challenges into specifi c strategic
options; formulating actionable
strategies that intersect business
and technology; and accelerating
• Colleges and universities struggle
to keep abreast of the fast-
changing dynamic nature of work.
• Knowledge workers need cross-
disciplinary programs and
degrees to compete. Historically,
universities have found it diffi cult to
provide such programs.
The Global Innovation Outlook also
revealed that tighter collaboration
between government, academia
and industry is essential. It is the
only way to spark innovation and
drive solutions. This message was
strongly voiced by all participants
including government leaders,
university presidents and senior
business executives.
GIO and today’s issues
The GIO meets on a continuing
basis to tackle the vexing problems
facing business and society. This
is done through a global series of
candid and dynamic conversations
called “deep dives.”
To date, 33 GIO deep dives have
brought together more than 525
infl uencers from three dozen
countries on four continents and
that
matters
implementation through tailored
operations and change programs. In
these ways, we enhance our clients’
competitiveness and increase their
sources of economic value.
Our business, operations,
technology and organization
strategy consultants – in conjunction
with IBM Research and leading
academics – are developing
and executing innovation-driven
strategies at leading public and
private organizations. We also have
a growing worldwide Innovation
Center of Excellence.
Managing for Progress – A
Methodology for Innovation
No longer anchored to a traditional
serial approach, our integrated
method delivers required business,
market, research, and design
capabilities concurrently to analyze,
develop and prototype strategies.
We help our clients with a set
of techniques and tools called
Managing for Progress (MFP) to
enable whole new dimensions of
innovation – in policy and society,
the management and culture of
innovation, organizational process
innovation, and business model
innovation.
• Innovation in policy and society:
Because shifts in society,
demographics and public policy
are reshaping familiar markets,
organizations must continually
reinvent themselves. Societal
change creates the largest
and most meaningful business
opportunities. To capitalize,
organizations need to innovate
in human resources, business
partnerships and government
and community relationships in
an environment of transparency,
collaboration and dependencies.
• Management and culture of
innovation: Sustained innovation
is less a function of how much
an organization spends on
research and development, and
more a function of the health and
character of management systems
and culture. This insight is based
on new collaborative models that
access more sources of expertise,
both in and out of the organization,
such as open-source and co-
creation partnerships.
• Organizational process
innovation: Value can be
unlocked in business processes
– from supply chain, logistics
and manufacturing, to human
resources, customer care and
R&D. For example, new Service
Oriented Architectures (SOAs)
connect software applications
and business processes more
easily, both internally and with
partners. They also allow fluid,
agile and incremental change to
core systems with less risk to daily
operations.
• Business model innovation: Today,
emerging technologies, global
integration and new business
thinking have combined to create
breakthrough organizations and
business designs. Enterprises are
re-conceptualizing their operations
and business models to leverage
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location decisions and have advised
thousands more on how to improve
their competitive position.
Recently, the IBM Institute for
Business Value published a
series of reports – based on
e-readiness rankings by the
Economist Intelligence Unit.
These reports provide strategic
insights and recommendations
Examples of this work include a
major Global Best Practices and
Strategic Planning Process for the
Research Triangle Foundation (RTF)
of the state of North Carolina in the
United States. We helped the RTF
to develop an innovative business
model that could support its vision
of being the world’s leading science
and research region by 2010, and
that could also attract outside
investment and create high-wage
jobs throughout North Carolina.
IBM has also facilitated a three-
year Global Competitiveness
Initiative for the Commonwealth of
Pennsylvania. This effort involved
partnering with many state
government agencies and regional
organizations, universities, and other
key stakeholders. We helped the
Commonwealth and its stakeholders
develop an understanding of
regional competitive positions in
specific industry sectors, identify
priority investments needed, and
plan the development of aligned
statewide and regional innovation-
based growth strategies.
their partners’ economies of
scale and expertise. The result is
radically different cost structures
and the deployment of assets in
new ways to capture high-value
opportunities.
Innovation in Economic Development
For example, IBM applies Managing
for Progress methods to the area of
economic development, an area in
Innovation almost never arises in the isolated laboratory anymore but in the marketplace, the workplace, the community and the classroom.
which IBM has extensive expertise.
Organizations around the world
are challenged by globalization,
changing competitive environments,
and emerging business models.
IBM helps organizations navigate
these pressing issues by providing
strategy services that enable them
to expand operations and com-
pete for growth. We have helped
thousands of organizations make
on global economic development
initiatives. The study is titled: “How
nations thrive in the Information
Age: Leveraging information and
communications technologies for
national economic development.”
� Innovation that matters
IBM has operations and clients in more than 170 countries, including all regions
of the world. We are a globally integrated enterprise of manufacturing, software
development, service delivery centers, R&D labs, supply chain and people. Our
company works wherever there are great human problems that can be solved by
strategy, science, engineering, information and technology.
The greatest innovations solve a signifi cant problem – sometimes deliberately, and sometimes by chance. IBM
works with its clients around the world to make a difference within individual governments, hospitals, schools, or
businesses, and, more broadly, to address those obstacles facing society at large. From addressing environmental
degradation and ensuring border security to providing improved healthcare to children and aging populations alike,
IBM addresses these challenges and a vast array of others with innovation that matters – and this approach has a
positive impact in today’s world.
Focusing innovation on the world’s
Energy
98 9
The Great Rivers Project:
A collaborative effort for managing the
world’s fresh water systems
IBM has teamed with The Nature
Conservancy to create a repository
for information about the world’s
important rivers. A computer-
modeling framework simulates
river behavior to help conserve the
natural environment. The project has
started with data from the Paraguay-
Paraná river basin in Brazil and will
also study China’s Yangtze River,
the Mississippi River in the US,
and, possibly, the Zambesi River
in Africa. Some 80 countries have
water shortages, and two billion
people have no access to clean
water. This innovation collaboration
matters, not just for IBM and our
clients but for people all over the
world.
USA: Federal Emergency Management
Agency (FEMA) – Updating fl ood maps
FEMA has begun Flood Map
Modernization (Map Mod) to update
the nation’s fl ood maps by provid-
ing tools to create digital fl ood maps
and updated fl ood information. The
project benefi ts community plan-
ners, developers, insurers, lending
institutions, and home and business
owners. Hosted by IBM, the FEMA
portal provides easy access to infor-
mation on disasters and hazards.
Environment
EnergyUSA: Pacifi c Northwest National Laboratory (PNNL) – Creating an open market for power
With funding from the US Department of Energy, PNNL developed an innovative way to keep the electrical grid
healthy using a combination of intelligent technology and fi nancial incentives. PNNL teamed with IBM to create a
virtual marketplace where both consumers and providers participate in setting the incremental price of electricity.
The project allows consumers to trade fl exibility in power usage for lower costs, demonstrates how intelligent
appliances sense and respond to impending grid failures, and embodies a transaction-oriented methodology for
managing energy constraints.
USA: CenterPoint Energy and the deployment of Intelligent Grid technology
As a part of its focus on enhancing the effi ciency and reliability of utility operations, CenterPoint Energy has
successfully completed a “Broadband over Power Lines” (BPL) pilot. The next stage of the project, with IBM
selected as the technology and implementation partner, will be the deployment of Intelligent Grid technology based
on BPL technology that allows automated meter reading, remote connection and disconnection of electric service,
and automated outage detection and restoration.
9 Innovation that matters 9 Innovation that matters
Sweden: Vägverket (Swedish Road
Administration) – A greener approach
to traffic management
Stockholm has reduced congestion
by 25%, getting 100,000 cars off city
streets during peak traffic hours with
a new traffic management system.
The Selected Business Solution
for Road Congestion Charging
from IBM is an end-to-end solution
designed, implemented, managed
and supported by IBM using
advanced technologies including
Project Checkmate: An innovative harnessing of information technology
to counter disease
Working with partners at the Scripps Research Institute in the US, IBM
researchers hope to use IBM Blue Gene,® the world’s most powerful
supercomputer, to predict how the avian flu virus, H5NI, mutates. As a
body’s immune system recognizes the virus and builds antibodies, the
virus evolves new variations. The Scripps and IBM collaboration combines
Scripps’ expertise in biomedical modeling and drug discovery with IBM’s
computational biology and supercomputing. Together, both companies
hope to accelerate the pace of eliminating diseases.
Spain: Servicio Extremeño de Salud (SES) – A model for patient services
SES operates all its region’s hospitals, medical care centers and central
administration. But facilities in the region had their own record systems,
and data in one facility was not accessible by others. Working with IBM
Global Business Services, SES unified the various levels of the healthcare
system, making it more flexible, agile and integrated. The results:
Up-to-date patient information available throughout the region, improved
care, automated business processes, and administrative efficiency.
HealthcareChildren
Transportation
SAP software and running on the IBM
System p™ platform. The city charges
drivers a small fee each time they
go past a certain area within central
Stockholm. The charges are returned
to the Stockholm region for public
transportation and infrastructure.
Germany: DHL tracks container
temperature in real time
Under pressure from the US
FDA to guarantee temperature
integrity of drugs in transit, DHL
needed a reliable, cost-effective
solution. Together with IBM and its
partner Infratab, DHL developed a
temperature tracking solution that
combines sophisticated sensing
and RFID technology to monitor all
temperature-sensitive shipments.
Benefits include rapid response
to shipment problems in transit,
improved customer satisfaction,
delivery reliability, competitive
differentiation, and a new source of
revenue.
Education
ChildrenCanada: Ste. Justine Pediatric Research Centre – Finding a cure for childhood
disease
A major Canadian research hospital advances childhood cancer research
with a sophisticated genomics solution that provides customized views of a
patient’s genetic information. The Ste. Justine Pediatric Research Centre is
a teaching hospital affi liated with the University of Montreal that is promoting
advances in the fi eld of maternal, pediatric and adolescent health. Included
is research into devastating diseases such as acute lymphoblastic leukemia,
a cancer responsible for 25 percent of all childhood tumors. The challenge
is integration: access to clinical data from multiple sources, integration with
demographic and basic/applied research data, and managing the volume
of data and lack of standards and interoperability between databases. Ste.
Justine is one of the fi rst research centers in the world to implement the
IBM Clinical Genomics Solution (CGS), which combines clinical data with
genomic information into a database that researchers can query directly
to better evaluate a patient’s condition and determine which treatment best
suits his or her genetic profi le.
United Arab Emirates: Dubai Men’s
College (DMC) – “learn anywhere,
anytime, anyplace”
Dubai Men’s College in the United
Arab Emirates gives students
access to digital media technologies
for e-learning. Working with IBM,
DMC offers high-security wireless
access across the campus
and sophisticated digital media
technologies, including video-on-
demand. DMC expects the new
learning environment to attract a
larger pool of students who are
looking for cutting-edge tools
incorporated into higher education.
Canada: Carleton Immersive Media
Studio – Taking visualization to new
levels
When Montreal asked for proposals
to give Carleton University’s neigh-
borhood a face-lift, the university’s
architecture department formed the
and Deep Computing teams are
providing CIMS with visualization
and collaboration hardware and
middleware. The solution allows
users to work with vast amounts
of data in an immersive or remote
mode that is high-performance,
Carleton Immersive Media Studio
(CIMS) with the goal of building
large-scale interactive models of the
neighborhood and what it might look
like in the future. IBM’s Research
cost-effective and scalable. Similar
modeling technology will help
engineers and construction teams
rebuild shorelines, cities and com-
munities devastated by disaster.
11 Innovation that matters
UK: Cheshire County Council – Providing better care to seniors
Cheshire County Council has improved the quality of elder care with a
virtual healthcare and social services organization. The council worked
with IBM on a shared service delivery platform that unites health and social
care’s broad base of service assessment into a single, coherent “virtual”
assessment of seniors’ services needs. The solution has improved quality
and continuity of care through more proactive case management. Over 40
other UK government groups have been interested, and a consortium of fi ve
counties has recently adopted the solution.
Sweden: Karolinska Institute – Looking to eliminate the diseases of aging
Sweden’s largest center for medical training and research has established
a groundbreaking data facility to unlock the causes of disease by collecting
thousands of biological samples, lifestyle data and medical histories into
an IT-enabled Biobank. Using the IBM Healthcare and Life Sciences
Clinical Genomics Solution, researchers are now able to examine human
tissue samples along with genetic and environmental data to uncover
the underlying mechanisms of complex diseases. The ultimate goal is to
develop diagnostic tools, prevention strategies, and personalized treatments
for disorders that appear later in life.
Italy: Italian Senate – Setting new standards for Web accessibility
The Italian Senate needed to replace a Web site that was not user-friendly and unavailable to the disabled, elderly
and vision impaired. It’s architecture was also out-of-date and it was diffi cult to maintain and update. Working with
IBM and the Europe Accessibility Center, the Senate developed a new site that offers free use of IBM Home Page
Reader and IBM Easy Web Browsing to provide easy access for seniors and the disabled.
USA: City of Cleveland OneCommunity – Moving government services into the 21st century
A vibrant American city developed a distinct and innovative roadmap for economic revitalization, applying advanced
technology in new, creative ways to transform government service delivery via OneCommunity. OneCommunity’s
goal is to provide organizations with advanced IT capabilities for community collaboration, economic development,
education, healthcare, job training and information access. It should help increase the community’s tax base and
lower unemployment. IBM has assisted OneCommunity in developing its roadmap for the future.
Aging
Government
1�1�
New York City Police Department (NYPD): Fighting crime in real time
Police departments can be hampered by information that is diffi cult to access because
it is spread out in daily logs and in various national and international crime-fi ghting
databases. New York’s police department has a new weapon in the fi ght against
crime: the Real Time Crime Center, which gathers and shares information to help
catch criminals and prevent crimes. At the heart of the Center is the Crime Information
Warehouse. Built on IBM technology, the warehouse provides NYPD with a single,
Web-based interface and advanced data mining capabilities to quickly access a single
view of diverse information about crime scenes, crime patterns, and potential suspects. Security
Japan: Tohoku EPCO – Timely
recoveries from power failures
When a power outage occurs,
Tohoku EPCO, like other energy
companies, must quickly identify
the problem or lose revenue and
dissatisfy customers. Although the
company had always been able to
mobilize repair teams quickly, it was
diffi cult to fi nd repair sites using just
paper maps, radios and cell phones.
The company needed a navigation
system that would provide its service
teams and 1,300 vehicles real-time
information about outage sites.
Tohoku EPCO worked with IBM
Business Consulting Services to
develop a system based on IBM
WebSphere® and DB2® technology
Commerce
Colombia: Financial Information Analysis Unit (UIAF) – Creating a united front to fi ght organized crime
UIAF has adopted a Service Oriented Architecture to bring multiple government departments together to more effectively fi ght
drug traffi cking and asset laundering. The IBM solution, based on the Web services standard, brings government resources into a
single, united and focused crime-fi ghting team. Benefi ts include: Signifi cantly accelerated data exchange and improved effi ciency
of day-to-day government operations; the transformation of 16 government agencies, and establishing standards to connect
business applications outside the institution, regardless of the platform or design.
and to integrate it with the power
company’s existing applications to
provide real-time communications
and optimum resource utilization.
The results: Savings of about US$1.2
million each year and recovery times
expected to improve as much as 20%.
Malaysia: Malaysia Airports Tech-
nologies (MAT)– Benefi ting from SOA
Kuala Lampur International Airport
opened using a suite of disparate
solutions linked by middleware.
With growth, this technology was
no longer sustainable. MAT needed
a fl exible mechanism for migrating
to new applications and rolling out
solutions to multiple airports.
IBM Global Business Services
developed a roadmap to migrate
to a fl exible SOA that interconnects
all applications required without
compromising security, reliability or
scalability. MAT now has a powerful
new means of replacing individual
components without affecting the
integrity of airport operations.
1� Innovation that matters
Innovation
in the service of informed progress
Innovation is directed by foresight, fueled by information, focused by insight, and
accelerated by technology. It is no accident that the explosion of innovation in
the last half century has coincided with revolutions in the use of information and
communication technology.
The search for pure knowledge through learning and discovery through basic
research underpins innovation. Innovations in how we communicate and move
information inevitably affect how we work together, exchange goods and ideas,
and make decisions.
Innovation that matters Innovation that matters
Because innovations in information
and communications are global,
they affect almost everything we
know – or don’t know. What we do or
don’t know is crucial for innovation.
How we can or can’t work together
and communicate with one another
across boundaries of space, time
and culture is the major barrier/
enabler for innovation.
Pervasive computing and data
The generation of information
increases exponentially as
sensors stream data from billions
of points into the global network
infrastructure. They may be
data from credit cards, ocean
temperature sensors, satellite
monitors, bar codes, or passports
as people move around the world.
They may be data from cell phones,
PDAs, laptops or computers.
IBM is committed to performing a
leading role in the development and
promotion of data infrastructures
and standards. We have embraced
open-source standards in
recognition of the importance of
Web 2.0 functionalities. Within
the next generation of Web
technologies, this could lead to
vastly greater understanding of how
societies can best collect, share
and collaborate to achieve
innovation and progress.
Data and information can enter the
globally networked infrastructure
through a variety of channels,
ranging from fi ber optics and cables
to a massively expanding wireless
infrastructure. Once entered, data
can be processed in a dizzying
variety of computing devices ranging
from microscopic chips in the body
to the largest supercomputers in
the world. And the processing
power at runtime of any computing
unit continues to increase steadily
in pace with the volume of data
that streams into it. The IBM World
Community Grid exemplifi es how
tens of thousands of computers
can be made available to the
nongovernmental sector to solve
problems and support research.
USA: World Community Grid
Imagine you are organizing an
important research project and you
need a way to process the huge
amounts of data available worldwide
that can help identify the role of
individual proteins in a disease.
Even using a
supercomputer, this
analysis could take
years to complete.
How could you
speed the research
process to save lives
without spending
a small fortune on information
technology resources?
Innovation that matters
1�1� 1�
The World Community Grid
harnesses the power of thousands
of computers to provide massive
amounts of free computing power
to research organizations that have
projects. The Grid is made up of
a network of dedicated volunteers
and partners who donate the
unused cycles of their PCs. Partners
include businesses, associations,
foundations and universities that
encourage their employees,
members, grantees, students and
faculty to contribute their unused PC
time to the project.
IBM has donated hardware,
software, technical services and
expertise to build and maintain the
World Community Grid infrastructure
and offers free assistance to
researchers.
The Grid is now supporting
research projects that help alleviate
human suffering such as the
Human Proteome Folding project
(to develop cures for diseases such
as cancer, HIV/AIDS, SARS and
malaria) and FightAIDS@Home (to
find new and more effective anti-
AIDS drugs by identifying molecular
combinations that are the best
candidates for future drugs).
More than 300,000 computers
have been harnessed by the Grid,
contributing more than 35,000 run
years of time in 16 months.
The World Community Grid hopes
to shrink the research time for the
Human Proteome Folding project
from years to months, demonstrating
that government, business
and society can be the direct
beneficiaries of collaboration.
Inclusive innovation
From emerging countries to well-
established nations, the demand
for information to empower people
is growing at an unprecedented
pace. Society must address this
demand with innovation that
includes all people. For IBM, this is
an imperative.
IBM’s long-standing commitment
to people with disabilities began
in 1914 when the company hired
its first disabled employee, 76
years before the Americans with
Disabilities Act (ADA). Today, that
commitment has been extended
with IBM Research’s development
of accessible service offerings and
technologies like IBM Easy Web
Browsing, a screen reader that
allows customization of kiosk or
Web site text, fonts, colors and size
and that offers an option to read
text aloud.
China: Promoting accessibility
IBM, China Disabled Persons
Federation (CDPF), China Welfare
Fund for the Handicapped (CWFH)
and China Braille Press co-sponsor
a campaign to help 100,000 blind
citizens learn to use computers.
This helps people with disabilities
participate in the information society
productively.
Empowering people and organizations
The invention itself rarely creates
the revolution – it’s the people who
apply it and, better yet, multiply it
in diverse ways. From innovation,
entirely new industries and markets
are born – and important changes in
behavior occur.
1�1� Innovation that matters
With so much information and
computing available, how does it
help us to more effectively solve
problems together?
The fact is, progress anywhere
is linked to progress everywhere.
And progress is increasingly
more collaborative, collective and
expansive. Individual societies and
their constituents need to support,
participate in, and enhance the
progress of other societies to
make progress themselves. The
“flattening” world economy has
enabled vast pools of capacity and
talent to be available everywhere
and anytime. This both increases
global interdependence and
intensifies global competition.
But to compete and grow,
companies must become globally
integrated. Every nation has a stake
in how this integration takes place.
Greater integration
Global economic integration
creates many benefits. Enabled by
technology, all countries can reap
those benefits through open markets
and trade. This means:
• Access to skills, knowledge,
insight, innovation and culture from
around the world
• Faster innovation, improved
productivity and accelerated
economic growth
• Lower prices and greater choice
for consumers and producers
Global integration also creates other
societal benefits such as:
• Rising standards of living
• Instant access to information
• Promotion of peace and stability
The “Globally Integrated Enterprise,
or Organization” is an evolution
made possible by the emergence of
new skills in new parts of the world,
high-growth markets in developing
nations, the WTO and free-trade
agreements, and the rise of a global
networked infrastructure.
IBM offers capabilities people
need to create more value for
their organizations and societies
– faster access to actionable
information, solutions engineered
to make collaboration easier and
more straightforward, tools for
a continuous, and consistent
workplace experience.
There is a profound shift occurring
in the marketplace towards business
process integration and Service
Oriented Architectures (SOAs).
People are looking to integrate silos
of information and applications that
will serve their business processes,
rather than define them. Making
organizations more innovative and
responsive are key benefits of
business integration that is not just
internal but includes customers and
partners.
IBM’s technology products are
based on open industry standards.
Our approach is unique, fostering
freedom of choice and innovation
in the application space and
middleware based on open
standards and Service Oriented
Architecture. We can simplify
resource and security management
and enable organizational learning
by promoting better collaboration
and measuring business process
effectiveness.
1918 19
The possibilities of human interaction and collaboration on an entirely new scale are now becoming a reality. Today’s
best ideas, game-changing innovations and new thinking are no longer the result of a few great minds. Winning
ideas require the collective minds of many. Whether it’s a large group of employees, partners or even customers,
large-scale collaboration within extended communities is at the heart of continuous innovation.
Enabled by emerging technologies, such as social software and 3D Internet, digital communities are providing new
forms of interaction important to individuals. In particular, digital communities technologies such as tagging,1 blogs,2
wikis,3 reputation systems,4 social network analysis,5 and virtual worlds6 can be leveraged in the enterprise to enable
collaboration and learning, team building and interaction with customers and business partners. Finally, the use of
digital communities as venues for large-scale social interaction is the harbinger of a new wave of collaboration that
IBM calls “Societal Intelligence.”
In the past, organizations lacked the means to effectively collaborate and leverage the total intellectual capital of a
workforce. Bringing together an entire employee population to focus on strategic imperatives meant astronomical
travel costs, cumbersome videoconferencing, or hundreds of conference calls. Today, a variety of Web-based
capabilities and approaches exists to improve collaboration and better capture intellectual capital. For a group of
less than a thousand, a blog or wiki might be a solution. But for a large-scale, focused collaboration among tens or
hundreds of thousands of employees or business partners, a Jam might be the most effective approach.
Informing twenty-first century society
1919 Innovation that matters
JamJamming...
In December 2005, the Canadian
government hosted Habitat Jam with
IBM and UN Habitat in preparation for
the World Urban Forum III conference in
Vancouver. With a focus on generating
ideas to address some of the world’s
critical urban issues, Habitat Jam was
the largest public consultation ever
held. Over 39,000 participants from
158 countries took part, resulting in
more than 600 actionable ideas. The
fi nal Jam report summarized 70 key
ideas, and called governments and
organizations around the world to act to
improve life in their cities.
Since 2001, IBM has used Jams to
involve its 300,000+ employees
in broad-reaching exploration and
problem solving. In 2003, Values Jam
gave IBM’s workforce the opportunity
to redefi ne the core values on which
the company stands. The following
year, World Jam 2004 focused on
the pragmatic solutions for growth
and innovation. In 2006, IBM
held Innovation Jam, bringing its
employee population together with
customers, partners and IBM family
members. Innovation Jam saw over
150,000 participants from close to 70
organizations that generated more
than 45,000 posts over two 72 hours
sessions. IBM chairman Sam Palmisano
has committed more than $100 million
in seed funding which is allowing
IBM and its partners to actively
develop pilot programs and in-market
experiments around 10 of the most
promising Jam ideas.
A Jam is an Internet-, or intranet-based idea stimulation vehicle, organized
as a massive, high-profi le event to create awareness and generate ideas on
a predefi ned set of issues. More formal than a chat room, a Jam is typically
organized into four to seven forums, each on a different subtopic of the
overall topic, and run continuously for a limited time, usually 48 to 72 hours.
During a Jam, participants can join and leave as they like, post original
ideas, or reply to existing posts. Jams help bring a strategic agenda
to an unprecedented level of visibility, develop best practices, identify
organizational or cultural hurdles and drive innovation. The format returns a
set of actionable conclusions.
IBM has extensive experience running Jams within the company and with
clients. When massive idea generation and collaboration are required,
a Jam is ideal. For instances where different levels of collaboration are
needed, IBM offers other managed idea-generation processes, tools and
capabilities. IBM ThinkPlace™ is one example – nearly identical to a Jam
in format, this tool enables continuous idea generation on a smaller scale.
IBM uses ThinkPlace for continuous employee idea generation to address
various opportunities and challenges brought forth by senior management.
Many EyesAt the leading-edge of Societal
Intelligence is Many Eyes, a
newly released IBM capability
that promises to bring quantitative
information to decision-making
communities on a massive scale
and revolutionize current modes
of interaction regarding how we
visualize and collaborate with
statistical information. The result is a
process of social data analysis and
discovery around data visualization.
At its core, Many Eyes is a collection
of user-supplied data and user-
generated data visualizations.
Users can upload data by cutting
and pasting from spreadsheets
or tab/comma-delimited text files.
A variety of visualizations may be
easily created from these data sets.
Each data set and visualization
allows for an active discussion to
take place and becomes a common
area to share ideas, add insight
and understand the information in a
group setting.
Many Eyes was launched in
January 2007 as a public Web site
(www.many-eyes.com). Since its
inception, the site has attracted
thousands of registered users,
who have uploaded and visualized
several thousand data sets. The
site has received accolades from a
wide spectrum of users – from those
who work with complex scientific
data to the interested public. The
data sets and visualizations reflect a
diverse range of interests, including
scientific (temperature and CO2
levels over time), historical (analysis
of word counts in the US Declaration
of Independence), political (US
political party affiliation over time),
global (fertility rates around the
world), and financial (venture capital
investment in Europe).
Many Eyes visualizations have
led to unforeseen insights into the
uploaded data. Visualizations have
been discussed and analyzed
extensively in the blogging
community, and the site has also
caught the attention of many leading
online publications.
Many Eyes capability is also
powerful for organizations who
need to analyze complex data and
visualizations internally – a task
that has typically been carried out
by experts, working in isolation
and using complex spreadsheet-
based applications. In contrast,
with its ease of data uploading
and visualization, browser-based
access, and built-in discussion
capabilities, Many Eyes brings the
power of collaborative data analysis
to a wider group of users.
�1�0
Innovation that matters
Digital communities
Increasingly, communities recognize
their unique opportunity to leverage
stakeholders within the public and
private sectors. “Digital Community”
initiatives provide a systemic and
holistic approach to bringing
the community together using
an approach based on wireless
communications. Digital Community
initiatives are changing our world.
More and more governments
and organizations realize that
implementing a Digital Community
strategy delivers benefits in many
areas, including valuable catalysts
of economic development, improved
communications, optimized resources
and improved citizen services. They
also use these solutions to close the
digital divide to improve services and
help businesses. IBM is partnering
with many communities to realize
these benefits.
Collaboration enabled by social software
Social software enables
organizations to utilize the collective
knowledge of their whole population,
partners and customers by
dynamically building connections
between people, the information
they know, and the tasks they
execute. Capabilities range from
more powerful ways to locate
expertise and organize community
work, to enabling dynamic
interactions with blogs.
IBM is a leader in collaboration with
the IBM Lotus® suite of software.
Lotus Connections adds a set of
capabilities taking collaboration
to new levels in and across
organizations to realize professional
and business benefits. Tasks are
executed faster and decisions
can be made with confidence,
knowing they reflect experience and
were vetted by experts across the
organization.
Leveraging information
The ability to leverage the power
of information is key to successful
innovation. Organizations are
challenged to integrate their
business processes so that
information flows in a fast, consistent
and accessible manner. However,
most organizations still run their
varied services and processes on
multiple applications, middleware,
databases, servers and operating
systems, few of which “talk” with
one another. This, in turn, can
lead to inconsistent and scattered
information, with the organization
struggling for a complete view of
policies and a lack of awareness as
to whether processes are followed.
Wedged between intensifying
operational and process challenges,
and a lack of information necessary
to respond to those challenges,
innovative organizations need the
full spectrum of available data to
make the best decisions possible
and drive optimized performance.
Continuous insights are needed to
make sense of vast amounts of data
and uncover previously unknown
relationships, trends, predictive
capabilities and organizational
opportunities. Federated search,
The ability to leverage the power of information is key to successful innovation.
�1
text analytics, and unstructured
data access are natural and
inherent sources of what is known
as “business intelligence,” an
untapped resource for most
organizations.
IBM is partnering with clients
worldwide to provide cutting-edge
solutions that directly address
organizational needs; enabling them
to integrate their data, manage
the integrity of policy and process
and their interdependencies, and
unlock the business value of their
information.
IBM Information On Demand
offerings provide advanced
analytics technology that derive
critical business insights by mining
structured and unstructured
information. Combined with
Business Intelligence techniques,
and a trusted view of data in
a single integrated platform,
Information on Demand allows
users to move away from endless
searching and focus on discovering
valuable business insights.
IBM is taking a leading role in
open-source technologies and
open infrastructure. In 2000, IBM
announced the availability of Linux,®
the open-source operating system,
on the mainframe. Clients no longer
have to tolerate the inflexibility
and expense of proprietary
hardware and software operating in
organizational silos.
Open infrastructure delivers
the flexibility to respond quickly
and efficiently. Two particularly
important IBM approaches are
Managed Business Process
Services (MBPS) and Service
Oriented Architectures (SOAs).
MBPS enable clients to convert
business processes into software
components that can be accessed
and combined as needed. That
translates to greater flexibility and
efficiency. And, our investments in
the software and services necessary
to deliver SOA let clients open
their businesses to integration and
collaboration even more.
IBM has been a leader in
adopting open systems even as
open systems gain momentum,
particularly in fast-growing,
emerging markets like China and
India. Open systems are critical
for interoperability in a globally
networked world. But perhaps most
significant is the standardization
of services, particularly software-
based, Web 2.0 services, which
will provide clients with even higher
levels of interoperability, cost-
efficiency and quality.
Finally, open-infrastructure
solutions promise our clients
environmental benefits. As our
world economy increasingly relies
on digital transactions, data centers
consume more power. The IBM
Energy Efficiency Initiative helps
organizations reduce data center
energy use. Project Big Green
is our cross-IBM effort to protect
the environment, save our clients
millions of dollars in energy costs,
and offer a roadmap to better
environmental IT practices.
The very nature of our commitment
to provide our clients with the tools
and solutions that enable innovation
has led to unprecedented
collaboration across IBM, focusing
the strengths of the company on
enabling our clients to succeed.
Open Infrastructure, enabling organizational flexibility and innovation
��
The very nature of our commitment
to provide our clients with the
tools and solutions that enable
innovation has led to unprecedented
collaboration across IBM, focusing
the strengths of the company on
enabling our clients to succeed.
Innovation in the service of informed
progress requires a broad range of
capabilities, services and products.
Few organizations can provide these
in an integrated fashion that is both
open and at the leading edge of
what is possible. Whether you are
considering how to chart your new
course of innovation, starting your
21st century journey of innovation,
accelerating your organization’s
innovations efforts or making a
major course correction, IBM has
a strategy professional or client
service executive available to help
you think through our extraordinary
array of capabilities to help enable a
successful innovation journey.
For more information
IBM is ready to bring together an
unmatched range of resources to
help organizations in all sectors to
transform themselves and meet the
complex demands of their many
constituents through innovation.
��
For more information, contact your IBM representative or visit: ibm.com/services/managingforprogress
Dedicated to your journey of
©Copyright IBM Corporation 2007
IBM Corporation Route 100 Somers, NY 10589 U. S. A
Printed in the United States of America6 - 07All Rights Reserved
IBM, the IBM logo, Blue Gene, DB2, Lotus, System p, ThinkPlace and WebSphere are trademarks or registered trademarks of IBM Corporation in the United States, other countries, or both.
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
Other company, product and service names may be trademarks or service marks of others.
References herein to IBM products and services do not imply that IBM intends to make them available in other countries. IBM makes no representations or warranties regarding third-party products or services.
GIB00355-USEN-00
Footnotes
1 A “tag” is a relevant keyword or term associated with, or assigned to, a piece of information, e.g., a picture, article or video clip, describing the item and enabling easy classification and information search.
2 The word “blog” is short for “Weblog,” an online publication of an individual’s personal thoughts and opinions – usually in the form of a journal or newsletter, which is updated periodically.
3 A Web site or similar online resource allowing users to create and edit Web content using Web browsers.
4 Online reputation systems allow the users of a site to assure the reputation of sellers, buyers, information, etc. by rating the people, products, or information that they interact with. Examples of reputation systems-enabled Web sites include Ebay.com, Epinions.com, and Amazon.com
5 Social Network Analysis is the mapping and measurement of relationships between people, groups, organizations or other entities allowing for visual and mathematical analysis of these relationships.
6 A virtual world is a computer-simulated environment intended for its users to inhabit and interact with via “avatars,” which are usually represented in the form of two- or three-dimensional graphics of humanoids. Some, but not all, virtual worlds allow multiple users.
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